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Role of Media in Tourism

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Role of Media in Tourism
The Role of Media Communications in Developing Tourism Policy and Cross‐Cultural Communication for Peace, Security for Sustainable Tourism Industry in Africa
Author: Wilson Okaka Lecturer (Communications and Environment Programmes) Kyambogo University Kampala‐(Uganda) Telephones: [Office: 256‐414‐3771775] ‐ [Mobile: 256‐078‐2588846] Email: nupap2000@yahoo.com

Paper Presented at the 4th International Institute of Peace through Tourism (IIPT) African Conference on Peace through Tourism at Educators’ Forum, Uganda (Kampala). Organized by the International Institute for Peace through Tourism (IIPT), United States of America (USA), Held At Serena International Hotel and Conference Centre, Kampala, Uganda, May 19‐22, 2007

Abstract The objectives are :(1) to highlight the theoretical or conceptual implications of: the new media communication technologies, globalisation, and cultural contestations on the Africa’s tourism industry; ( 2) to present an overview of the current challenges of tourism policy issues and options in Africa and how they can be slowed, halted and reversed by media communications campaigns process; (3) to explain the specific pattern of media effects by the new technologies on the development of culture in the African countries; and (4) to discuss appropriate media communications technology options for promoting sustainable tourism, peace and conflict resolution , cultural competence and inter‐cultural communications in Africa .The presentation of the paper is informed by the relevant theoretical and conceptual framework, reviews of national service statistics, relevant national ICT policy documents and media communication technology data. The author argues that new media communication technologies are vital players in catalyzing local, national and global
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