Role Of Media In Politics Of Pakistan

Topics: Mass media, Advertising, Media Pages: 3 (627 words) Published: May 6, 2015

Role of Media in Politics of Pakistan
Definition of Media:
The word media is derived from a Latin plural word Medium. Media is a tool which is used to collect and deliver information and data for some specific purpose. Types of Media:
There are many types of media;
1. Advertising media
2. Mass media
3. Print media
4. Social media
5. Broadcast media
6. Digital media
7. Electronic media
8. Multimedia
9. News media
10. New media
11. Published media
12. Recorded media
13. Interactive media
14. Hyper media

Mass Media:
We live in the age of information explosion where the world is like Global Village. Mass media is the thinking mode of any society and it is its vital function. It includes all means of mass information and communication. Following are the types of mass media;

1. Print media
2. Electronic media
3. Interactive media
Advertising media:
Advertising media includes various types of media, content, buying and placement for advertising. Broadcast media:
Broadcast media conveys information through mass communication networks. Digital media:
This type of electronic media is used to store, transmit or receives digitized information. Electronic media:
In this type communication delivered via electronic or electromechanical energy. Hyper media:
It is the type of media which is with hyperlinks.
In this type of media, communications that incorporate multiple forms of information content and processing are placed. New media:
It’s a new type of media in which mostly information technology is used. It is the new form of traditional media which involves the power of computer and information technology. News media:
This type of mass media focused on communication news.
Print media:
In this type of media communication is delivered via paper or canvas. Published media:
Any media which made available to public is called published media. Social media
The type of media which spread through social...
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