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Role of Media in Politics

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Role of Media in Politics
The Influence of the Media in Politics, Campaigns and Elections - Yaho...

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The Influence of the Media in Politics, Campaigns and Elections
Laura Lane, Yahoo! Contributor Network Nov 14, 2007 "Share your voice on Yahoo! websites. Start Here." Media Bias Mass Media News Media Political Campaigns Political Views Flag Post a comment

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The Influence and Relationship of the Media in Politics, Campaigns and Elections - In an age of timeliness and demand for information, the media plays a crucial role in informing the public about politics, campaigns and elections. But while the public demands information from the media, there is also an underlying cynicism in the American culture against the media and politicians for negative campaign coverage and a perceived media bias. What is often missed is the influence the government has on the media, and equally, the influence the media has on the government. Additionally, the media helps influence what issues voters should care about in elections and what criteria they should use to evaluate candidates. There is a cyclical relationship between the media, the influence in communicating to voters what issues are important and less of an influence in convincing them what to think about those issues. The media works more effectively by placing a spotlight on certain issues they feel
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