Role of Marketing
International Journal of Physical Distribution & Logistics Management
Emerald Article: The role of marketing in supply chain management Soonhong Min, John T. Mentzer
Article information:
To cite this document: Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 Permanent link to this document: http://dx.doi.org/10.1108/09600030010351462 Downloaded on: 20-12-2012 References: This document contains references to 75 other documents Citations: This document has been cited by 38 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 5126 times since 2005. *
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Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 http://dx.doi.org/10.1108/09600030010351462 Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 http://dx.doi.org/10.1108/09600030010351462 Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 http://dx.doi.org/10.1108/09600030010351462
Access to this document was granted through an Emerald subscription provided by UNIVERSITY OF THE PUNJAB For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years '
Emerald Article: The role of marketing in supply chain management Soonhong Min, John T. Mentzer
Article information:
To cite this document: Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 Permanent link to this document: http://dx.doi.org/10.1108/09600030010351462 Downloaded on: 20-12-2012 References: This document contains references to 75 other documents Citations: This document has been cited by 38 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 5126 times since 2005. *
Users who downloaded this Article also downloaded: *
Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 http://dx.doi.org/10.1108/09600030010351462 Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 http://dx.doi.org/10.1108/09600030010351462 Soonhong Min, John T. Mentzer, (2000),"The role of marketing in supply chain management", International Journal of Physical Distribution & Logistics Management, Vol. 30 Iss: 9 pp. 765 - 787 http://dx.doi.org/10.1108/09600030010351462
Access to this document was granted through an Emerald subscription provided by UNIVERSITY OF THE PUNJAB For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years '
Citations: International Journal of Physical Distribution & Logistics Management, Vol. 30 No. 9, 2000, pp. 765-787. # MCB University Press, 0960-0035 IJPDLM 30,9 Felton (1959, p. 55) King (1965) McCarthy and Perreault (1984) Drucker (1954) IJPDLM 30,9 Kohli and Jaworski (1990) Jaworski and Kohli (1993) Narver and Slater (1990) Table II Deshpande et al. (1993) (1990) and Jaworski and Kohli (1993) because the measures of market orientation consist of three behavioral components, each of which involves market intelligence generation, dissemination, and managerial action 770 that lie either inside or outside the scope of the marketing department (Kotler, 1997) Berry (1980) and Berry and Parasuraman (1991) Morgan and Hunt (1994, p. 23)