ROLE OF IT IN TRAVEL AND TOURISM INDUSTRY
GROUP - BK
Rajnikant Patel - 111
Dr. Sushant Patel - 112
Rachita Patnaik - 113
Yashasvi Patravali - 114
Navjot Singh - 115
IT has touched every aspect of commerce and turned those industries into gold mines. Travel & tourism industry is also one of those which IT has not spared. And how it has brought about transformation and revolution will be seen in the due course of the presentation.
Let me first introduce you to the travel and tourism industry at large, and the focus is particularly on the Indian travel and tourism industry as a subset of the global tourism market.
India has been ranked 12th in Asia and 68th in the world as per the Travel and Tourism Competitiveness Report 2011 by the World Economic Forum (WEF).
Tourism in India is the largest service industry, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India.
The tourism industry in India generated foreign exchange of about US $ 136 billion in 2008 and that is expected to increase to US $ 275.5 billion by 2018 at a 9.4% annual growth rate.
Maharashtra, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top 5 states to receive inbound tourists.
A new growth sector in Indian tourism is Medical Tourism. Medical tourism is essentially foreign tourist cum patients coming to India and seeking medical treatment. It is currently growing at around 30% per annum. It generated $ 9 Billion in 2010. The reason behind such a rapid growth in medical tourism is the fact that India offers hi tech medical treatments at a very cheap price. Giving you an example, if a bypass surgery here costs around Rs. 2 lac, exactly the same procedure with the same instruments and materials will cost you 30000 dollars in the U.S., i.e. Rs. 15 lac.
The tourism industry in India has also helped growth in other sectors as diverse as horticulture, handicrafts, agriculture and