Role of Communication in Today’s Bangladesh Media
Role of Communication in Today’s Bangladesh Media
From the very beginning, there is a strong relationship between communication and media. Actually, it is more appropriate to say that they contrast each other. If we talk about today’s media in Bangladesh, then definitely we should talk about the social media and Internet. Nowadays, these both terms are common in Bangladeshi media and considered as new processes of the communication. Social media includes social networking sites, discussion forums, podcasts, bookmarking, blogs, picture and video sharing websites and much more. In Bangladesh, social media is using by a number of companies as it is cost effective and have many advantages. It focuses on the segmentation strategy. It engages audience rather than interrupting them. It is useful as it sends and receives information at the same time. It gives a platform to the audience to talk about their views, opinions, and ideas. Companies can easily reach their targeted audiences within short time and short investment through social media. It reveals maximum information about customer preferences and interests and this information is helpful in customizing the product according to customer’s interests. However, social media has made the world as a global village.
In addition, the portrayal of communication in media has changed over time. In the start, the traditional media have based on one-way communication. Nevertheless, nowadays time has changed and the media revolution has come. Now media is all about two-way communication and integrated marketing communication (IMC, s).Integrated marketing communications are the mixture of using traditional and advanced media .For Example, nowadays companies in Bangladesh preferably are using the integration of broadcast media, print media, and social media for the better analytics. Although social media is using by large no of people in Bangladesh but at the same time it is not accessible to all people. With its advantages,
From the very beginning, there is a strong relationship between communication and media. Actually, it is more appropriate to say that they contrast each other. If we talk about today’s media in Bangladesh, then definitely we should talk about the social media and Internet. Nowadays, these both terms are common in Bangladeshi media and considered as new processes of the communication. Social media includes social networking sites, discussion forums, podcasts, bookmarking, blogs, picture and video sharing websites and much more. In Bangladesh, social media is using by a number of companies as it is cost effective and have many advantages. It focuses on the segmentation strategy. It engages audience rather than interrupting them. It is useful as it sends and receives information at the same time. It gives a platform to the audience to talk about their views, opinions, and ideas. Companies can easily reach their targeted audiences within short time and short investment through social media. It reveals maximum information about customer preferences and interests and this information is helpful in customizing the product according to customer’s interests. However, social media has made the world as a global village.
In addition, the portrayal of communication in media has changed over time. In the start, the traditional media have based on one-way communication. Nevertheless, nowadays time has changed and the media revolution has come. Now media is all about two-way communication and integrated marketing communication (IMC, s).Integrated marketing communications are the mixture of using traditional and advanced media .For Example, nowadays companies in Bangladesh preferably are using the integration of broadcast media, print media, and social media for the better analytics. Although social media is using by large no of people in Bangladesh but at the same time it is not accessible to all people. With its advantages,