Roger's Chocolate Analysis
Table of Contents
1. History, Development and Growth 2 2. Vision, Mission, Objective, Philosophy and Strategy 13 3. Functional-level strategies 14 4. Business-level strategy. 20 5. Corporate-level strategy 25 6. How is the effectiveness of the company’s strategies? (ROIC) 26 7. What strategic problems does the company have? 33 8. What strategic issues need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11. Determine the strategic factors of the company 70 12. Generating alternative strategies by using a TOWS matrix 73
13. Evaluate strategic alternatives – pros and cons. 74 14. Recommend strategic for company (short, medium, and long term) 81
1. Describe briefly the history, development, and growth of the company overtime.
Rogers ' Chocolates is steeped in tradition and a rich history that has earned the company its current reputation as one of Canada 's premiere hand-made chocolate producer. The first Rogers ' chocolates were made in 1885 by Charles "Candy" Rogers’ in the back of his grocery store in Victoria, B.C. He quickly became a popular man. In 1891, Rogers’ expanded his chocolate operation to the company 's current heritage storefront on Government Street in Victoria and the rest, as they say, is history. Today, Rogers ' Chocolates is owned by a small group of shareholders located primarily in B.C. The Victoria-based company now has 10 retail stores, several hundred wholesale outlets, and a 20,000-square-foot factory.
History & Development
Charles W. Rogers’ moved to Victoria from his native Massachusetts in 1885. He established a confectionary shop on the west side of Government Street shortly afterwards, and soon enjoyed a prospering business selling candy products which he and his wife manufactured in the rear of his premises. In 1891 his original shop was torn down along with other buildings on the block to make way for new B.C. Land and Investment Agency Building.
1. History, Development and Growth 2 2. Vision, Mission, Objective, Philosophy and Strategy 13 3. Functional-level strategies 14 4. Business-level strategy. 20 5. Corporate-level strategy 25 6. How is the effectiveness of the company’s strategies? (ROIC) 26 7. What strategic problems does the company have? 33 8. What strategic issues need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11. Determine the strategic factors of the company 70 12. Generating alternative strategies by using a TOWS matrix 73
13. Evaluate strategic alternatives – pros and cons. 74 14. Recommend strategic for company (short, medium, and long term) 81
1. Describe briefly the history, development, and growth of the company overtime.
Rogers ' Chocolates is steeped in tradition and a rich history that has earned the company its current reputation as one of Canada 's premiere hand-made chocolate producer. The first Rogers ' chocolates were made in 1885 by Charles "Candy" Rogers’ in the back of his grocery store in Victoria, B.C. He quickly became a popular man. In 1891, Rogers’ expanded his chocolate operation to the company 's current heritage storefront on Government Street in Victoria and the rest, as they say, is history. Today, Rogers ' Chocolates is owned by a small group of shareholders located primarily in B.C. The Victoria-based company now has 10 retail stores, several hundred wholesale outlets, and a 20,000-square-foot factory.
History & Development
Charles W. Rogers’ moved to Victoria from his native Massachusetts in 1885. He established a confectionary shop on the west side of Government Street shortly afterwards, and soon enjoyed a prospering business selling candy products which he and his wife manufactured in the rear of his premises. In 1891 his original shop was torn down along with other buildings on the block to make way for new B.C. Land and Investment Agency Building.