Rodizio Preto Business Report By Giampa
Business report of the branch of “Rodizio Preto” At Victoria Station
EXECUTIVE SUMMARY
The report will go through the main aspects that characterise “Preto Rodizio” in its market and strategies implemented to succeed and to improve operational issues.
The company offers, for a fixed price, only two menu options with an “all-you-can-eat” formula: a “traditional dishes” buffet with hot and cold dishes mainly vegetarian and a “full grill” where up to sixteen different kind of meats are proposed by the waiters who cut the meat from a skewer directly in front of the customer. Good varieties of drinks are available, from characteristic Brazilian cocktails to a broad choice of wine. A particularity resides in the dessert offer: they are not listed in the menu, but personally showed by a waiter at the end of the dinner.
The manager interview and the customer survey conducted have showed an overall company awareness of the weaknesses related mostly to operations. Two evident issue have been enlightened, that is price and service. The implementation of actions to contain costs and improve the overall service are paramount to gain value and to compete successfully in the market.
LIST OF CONTENT
1. Introduction…………………………………………….pg. 3
2. Methodology and purpose of the report…………….pg. 4
3. Strategic analysis……...….…………………………..pg. 4
3.1 Company mission………………………………..pg.4
3.2 Market Analysis…………………………………..pg.4
3.3 Order-winners and qualifiers……………………pg.5
4. Operations Analysis…………………………………...pg.7
4.1 Operations strategy………………………………pg.7
4.2 Price……...………………………………………..pg.8
4.3 Service delivery……………………………......…pg.8
4.4 Product design……………………………………pg.8
5. Finding and Conclusions………………………...……pg.9
6. Recommendations…………...………………………..pg.9
7. References……………………………………………..pg.9
8. Appendices……………………………………………pg.10
1. Introduction
The restaurant industry has a widespread availability in London but this did not restrain Mr Dean Knight from opening his
EXECUTIVE SUMMARY
The report will go through the main aspects that characterise “Preto Rodizio” in its market and strategies implemented to succeed and to improve operational issues.
The company offers, for a fixed price, only two menu options with an “all-you-can-eat” formula: a “traditional dishes” buffet with hot and cold dishes mainly vegetarian and a “full grill” where up to sixteen different kind of meats are proposed by the waiters who cut the meat from a skewer directly in front of the customer. Good varieties of drinks are available, from characteristic Brazilian cocktails to a broad choice of wine. A particularity resides in the dessert offer: they are not listed in the menu, but personally showed by a waiter at the end of the dinner.
The manager interview and the customer survey conducted have showed an overall company awareness of the weaknesses related mostly to operations. Two evident issue have been enlightened, that is price and service. The implementation of actions to contain costs and improve the overall service are paramount to gain value and to compete successfully in the market.
LIST OF CONTENT
1. Introduction…………………………………………….pg. 3
2. Methodology and purpose of the report…………….pg. 4
3. Strategic analysis……...….…………………………..pg. 4
3.1 Company mission………………………………..pg.4
3.2 Market Analysis…………………………………..pg.4
3.3 Order-winners and qualifiers……………………pg.5
4. Operations Analysis…………………………………...pg.7
4.1 Operations strategy………………………………pg.7
4.2 Price……...………………………………………..pg.8
4.3 Service delivery……………………………......…pg.8
4.4 Product design……………………………………pg.8
5. Finding and Conclusions………………………...……pg.9
6. Recommendations…………...………………………..pg.9
7. References……………………………………………..pg.9
8. Appendices……………………………………………pg.10
1. Introduction
The restaurant industry has a widespread availability in London but this did not restrain Mr Dean Knight from opening his
References: Tejvan Pettinger. (2008). monopolistic competition. Available: http://www.economicshelp.org/blog/311/markets/monopolistic-competition/. Microsoft Corporation Hill, A Hill, T (2012). Operations Management. Hampshire: Palgrave Macmillan. p72-77 8