Rockwell automation - A Legacy of Innovation

Powerful Essays
Rockwell automation – PartnerNetwork, a special way of B2B Marketing management

Rockwell Automation, the world's largest company dedicated to industrial automation, makes its customers more productive and the world more sustainable. Throughout the world, their flagship Allen-Bradley® and Rockwell Software® product brands are recognized for innovation and excellence.
Every company builds its legacy. And at Rockwell Automation, the legacy is marked by technology leadership – and an unrelenting focus on innovation.
In 1903, Lynde Bradley and Dr. Stanton Allen form the Compression Rheostat Company with an initial investment of $1,000 in Milwaukee, Wisconsin USA. (see appendix 1 for company history)And in 2013, Rockwell Automation has achieved the global sales of $6.35 billion. The company employs about 22,000 individuals globally. Rockwell Automation serves customer in more than 80 countries worldwide with two major operating segments: Architecture & Software; Control Products & Solutions. The first segment contains key elements of the Rockwell Automation control and information platforms, software applications and automation components. And the second segment consists of motor control products, solutions and services.(see appendix 2 and 3 for company essential information and sales revenue 2013)

Company strategy:
The company strategy of Rockwell Automation can be interpreted as below:

The core strategy for Rockwell automation is : Growth and Performance.
And it has been broken down in following four aspects:
1. Strengthen our core:
Grow faster than the underlying markets
Deepen customer relationships
Achieve financial goals
Grow share in small controller
2. Expend our markets:
Grow into new applications, industries and geographies
Win at machine builders(OEM)
Build channel capability and partnerships
Use acquisition as a catalyst to accelerate the organic growth
Expand the network infrastructure and security capabilities
Strengthen channel

You May Also Find These Documents Helpful

  • Powerful Essays

    INSTITUTE OF ACCOUNTANCY ARUSHA (IAA) RESEARCH PROPOSAL [pic] TOPIC: APPLICATION OF ACCOUNTING PACKAGES IN ORGANIZATION (A CASE STUDY OF TROPICAL PESTISIDES RESEARCH INSTITUTE) PREPARED BY: KIURE, AMINA JUMAAM (MS) ADA III 2005/2006. SUPERVISED BY: SEKAJINGO, ABRAHAM A. RESEARCH PROPOSAL PAPER SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF ADVANCED DIPLOMA IN ACCOUNTANCY (ADA) OF THE INSTITUTE OF ACCOUNTANCY ARUSHA. TABLE OF CONTENT ABSTRACT i CHAPTER…

    • 5281 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Analysis Rockwell

    • 1096 Words
    • 4 Pages

    traditional channels by creating a virtual network of local distributors, striking an alliance with the national distributor, or exit the market MRO. Analysis Company Rockwell Automation Allen-Bradley unit considers how to deal with the threat of a national distributor in the maintenance, repair and overhaul (MRO) business for its industrial automation. National distributors were consolidating MRO channel distribution, offering national account customers a comprehensive solution for the needs of multichannel…

    • 1096 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Automation

    • 1482 Words
    • 6 Pages

    Introduction It is a technology dealing with the application of Mechatronics Computers For production of goods and services.Automation is broadly classified into- 1.Manufacturing automation 2.Service automation The use of automatic machinery and systems, particularly those manufacturing or data-processing systems which require little or no human intervention in their normal operation. During the 19th century a number of machines such as looms and lathes became increasingly self-regulating…

    • 1482 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Automation

    • 566 Words
    • 3 Pages

    norms.hence automation is the achievement of self directing productive activity as a result of combination of mechanization and computation. * The use of computer to control machine functions seperate cnc from automated lathe * Computerised numerical control is the most sophisticated form of automation for controlling machine tools,equipments in cnc machines * Automation of is used to control machine part without human assistance * What is automation? Automation is a technology…

    • 566 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Norman Rockwell Essay

    • 797 Words
    • 4 Pages

    The purpose of this essay is to perform an analysis of Norman Rockwell. Norman Rockwell was born in New York on February 3, 1894. He was the second son born to Jarvis Waring and Nancy Hill Rockwell. From an early age Mr. Rockwell wanted to be an artist. He enjoyed drawing so much that he decided that he wanted to become an artist. During his freshman year at Mamaroneck High, Norman decided to take his drawing seriously and become an illustrator. At this time is when he would earn money doing odd…

    • 797 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    automation

    • 575 Words
    • 2 Pages

    A technology revolution is fast replacing human beings with machines in virtually every sector and industry in the global economy. Already, millions of workers have been permanently eliminated from the economic process, and whole work categories and job assignments have shrunk, been restructured, or disappeared. Global unemployment has now reached its highest level since the great depression of the 1930s. More than 800 million human beings are now unemployed or underemployed in the world. That figure…

    • 575 Words
    • 2 Pages
    Powerful Essays
  • Good Essays

    Ruby Rockwell Injustice

    • 728 Words
    • 3 Pages

    African-Americans continued to fight for their rights; facing a very brutal adversary. The modern #BlackLivesMatter movement proves that even today, it is still, a problem we all live with. In the painting The Problem We All Live With by Norman Rockwell, he creates a sense of injustice in the audience. This sense of injustice is surfaced through the color, subject matter and use of light in painting. Rockwell’s sense of injustice was initiated through the color of the protagonist’s clothing. The…

    • 728 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Automation

    • 749 Words
    • 3 Pages

    SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its strategy. Each segment has demonstrable advantages, but developing the product for and marketing to both segments simultaneously could pose big challenges. Is the argument against being "all things to all people" a valid one? If so, which…

    • 749 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Automation unemployment

    • 2922 Words
    • 11 Pages

    Background The word ‘automation’ was translated as ‘self-dictating’ in ancient Greek. “It refers to any process or function which is self-driven and reduces, then eventually eliminates the need for human intervention.” said by Ankit Kumar Srivastava (Srivastav, 2013) With the development of technology, the US president, Barack Obama argued, in June 22, 2011, that the automation would cause some unemployment in a way. While, the opposite side like Milton Friedman came up with lot of drawbacks of…

    • 2922 Words
    • 11 Pages
    Best Essays
  • Good Essays

    Marketing Automation

    • 1049 Words
    • 5 Pages

    Mark Julian Santana July 12, 2013 Midterm Exam Marketing Automation: Utilization of Marketing Tools and Software in a Constantly Changing Marketing World to Avoid Competitive Disadvantage. According to Technopedia.com, “Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks processes. It replaces manual repetitive marketing processes with purpose-built software and applications geared toward performance.” It’s been…

    • 1049 Words
    • 5 Pages
    Good Essays