Rockford Symphony Orchestra Marketing Proposal
Marketing Proposal
Rockford Symphony Orchestra th 80 Anniversary
MARKETING PROPOSAL Prepared for
RSO Executive Director
Marketing Professor
Executive Summary
The Rockford Symphony Orchestra is one of the leading cultural institutions in northern
Illinois, performing over sixteen classical and pop concerts annually. The RSO was founded in
1934 and incorporated in 1943. The RSO’s first Music Director and Manager, Arthur Zack, led the orchestra for twentyseven years. During this time, the Rockford Area Youth Symphony
Orchestra and the Rockford Symphony Orchestra Guild were established. The RSO continues its commitment to fulfilling its mission to lead in the creation of vibrant musical experiences that th enlighten, educate, and entertain. (History, n.d.) The RSO is celebrating its 80 …show more content…
We were able to begin September 4 by meeting with the
Executive Director, Julie Thomas to discuss the marketing strategies and what the RSO’s expectations are for this project. th ● September 10
, we will be conducting a brief research on the community awareness of
the RSO. They have started handing out brochures to schools and others in the community who in the past have not received the print materials. This should be th completed week ending September 10
.
th
● September 17
, we will begin developing a full marketing plan for the RSO. This is just a th few days before their season starts on September 20
.
th
● September 25
, we will analyze what worked as a marketing strategy for the first show
and identify opportunities to improve on these for the rest of the season. The main focus th being the season finale on April 25
. We will also develop a survey for the community
to help improve the awareness and the organization overall.
● October 5th, complete research on how effective the website is at informing patrons and donors, both current and new. th ● October
Rockford Symphony Orchestra th 80 Anniversary
MARKETING PROPOSAL Prepared for
RSO Executive Director
Marketing Professor
Executive Summary
The Rockford Symphony Orchestra is one of the leading cultural institutions in northern
Illinois, performing over sixteen classical and pop concerts annually. The RSO was founded in
1934 and incorporated in 1943. The RSO’s first Music Director and Manager, Arthur Zack, led the orchestra for twentyseven years. During this time, the Rockford Area Youth Symphony
Orchestra and the Rockford Symphony Orchestra Guild were established. The RSO continues its commitment to fulfilling its mission to lead in the creation of vibrant musical experiences that th enlighten, educate, and entertain. (History, n.d.) The RSO is celebrating its 80 …show more content…
We were able to begin September 4 by meeting with the
Executive Director, Julie Thomas to discuss the marketing strategies and what the RSO’s expectations are for this project. th ● September 10
, we will be conducting a brief research on the community awareness of
the RSO. They have started handing out brochures to schools and others in the community who in the past have not received the print materials. This should be th completed week ending September 10
.
th
● September 17
, we will begin developing a full marketing plan for the RSO. This is just a th few days before their season starts on September 20
.
th
● September 25
, we will analyze what worked as a marketing strategy for the first show
and identify opportunities to improve on these for the rest of the season. The main focus th being the season finale on April 25
. We will also develop a survey for the community
to help improve the awareness and the organization overall.
● October 5th, complete research on how effective the website is at informing patrons and donors, both current and new. th ● October