Rock And Roll Research Paper

Globalisation, access and ideology have influenced the change in the consumption of Rock and Roll. In terms of popular culture, globalisation refers to the way that a popular culture can now be basically the same in many parts of the world, and that very few companies may control the production of a popular culture throughout the world. Access is the way consumers listened too, buy or get music. Ideology is in general usage, refers to the body of doctrine, myth and symbols of a social movement, a social class or institution.
Globalisation is an extremely important aspect of Rock and Roll as it governs the manner in which people can access it, the type of Rock and Roll that exists in addition to the future prospects of this popular culture.
Without access for the consumers, nothing is able to move from local to national to global. In the 1950s, access to rock and roll started with the purchase of vinyls from local record stores, and gradually portable record players and radios gave people more personal access. The ability to listen to rock music in people’s own rooms and with personal privacy played a critical role in changing the dynamics of how adolescents interacted with popular culture. Since 1974, the Australian Broadcasting Corporation (ABC) a publicly owned Australian corporation had little interest in making money, and was a driving force in the distribution and widespread access of rock and roll in Australian popular culture. This was done through its TV networks and its national radio networks, such as ‘Triple J’. Popular culture’s accessibility has changed dramatically due to the developments in technology, over the last 20 years especially. Concerts are still a focal point in bringing direct access to the public, creating a relationship between music and the audience and strengthening socialisation between audience members. The advent of the internet made the latter possible, and the evolution of access is a clear example