MGT 611: Integrative Management
Dr. M. Davis
Wednesday, January 19, 2011
Assignment # 1: The Robin Hood Case Study –
The Purpose of Strategy:
Strategic Management is defined as consisting of analysis, decisions, and the actions and organization undertakes in order to create and sustain competitive advantages. It is concerned with the analysis of the internal and external environment of the organization.
Strategy is in itself the ideas, decisions and actions that enable a firm to succeed in the long and short run. It is their “way” of getting their goals and objectives achieved with core values and beliefs that create an organizational coherence in strategy direction. The strategy is their plan of action that will allow them to succeed better than existing and future competitors. Strategy allows for planning how to tackle threats of the business environment while allowing the organization to recognize new opportunities internally and externally.
All stakeholders of the organization have to take part in formulating the strategy so that the strategy will be one that serves all and succeeds creating gains for all stakeholders.
A strategy must also be revaluated to make sure that the environment it was designed for has not changed but if it has sometimes the strategy must be changed to succeed by adapting to the new business environment. Strategies must encompass long-term and short-term goals to stay competitive and to access the ability of the environment to sustain long-term success.
Robin Hood is having problems aligning the current strategy with the changing internal and external environments without disappointing or losing support from members who feel the new strategy will hypocritical. He wants to charge a fixed tax to all travelers that go through the forest to encourage more travelers to go through the forest since the threat of the confiscation of all goods will be lowered, hence allowing them so have a greater number of people to