Case Analysis “Robert Princeton”
Tutorial of the Learned Needs Theory
Learned needs theory is known as the Three Need Theory…the need of:
• Achievement (nAch)
• Affiliation (nAff)
• Power (nPower)
According to Schermerhorn, Hunt, Osborn & Uhl-Bien (2010), the need for achievement (nAch), is to do better or more efficiently…master the complex tasks. Need for affiliation (nAff), establish a warm relationship with others. Lastly, need for power (nPower), to control, influence behavior, responsible for others.
Robert Princeton was hired as an Assistant Manager for a family-owned video rental business. His immediate supervisor was Mario, the son of the owners. Robert functions were assisting Mario with his daily operation duties. Although Robert was considered to be a valued employee by the owners, Mario did not value or respect Robert’s decisions and recommendations as an assistant manager which resulted in his submission of his resignation. Overall, Mario was not considered an effective manager, therefore, lacked organizational behavior (ob).
Robert was faced with many challenges as the assistant manager and became burnout. However, without a doubt, he displayed excellent job involvement dedicating himself to his job and responsibilities. Robert demonstrated all three needs theory.
• Achievement (nAch): Robert took initiative; he made significant changes within three months. i.e., recommendation for purchase and resale, personnel and management practice designed to boost morale, most importantly, reduce turnover and absenteeism.
• Affiliation (nAff): Robert got to know every employee personally. He presented good human skills. He worked well with all the employees, gaining trust and enthusiasm and involvement.
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