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Rmcf Srategic Audit

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Rmcf Srategic Audit
Strategic Audit of Rocky Mountain Chocolate Factory

Table of Contents

Current Situation……………………………………………………………………………………….4 Current Performance………………………………………………………………………4 Strategic Posture………………………………………………………………………...4,5

Corporate Governance…………………………………………………………………………..….5 Board of Directors………………………………………………………………….….5,6,7 Top Management………………………………….……………………………………7,8,9

External Environment: Opportunities and Threats (SWOT)…………………..……9
Natural Environment………………………….……………………………………………9
Societal Environment………….…………………………………………………….…9,10
Task Environment…………………………………………………………………..….10,11
Summary of External Factors……………..…..………………….……………….….11

Exhibit 1- EFAS…………………………………………………………………………………………..22

Internal Environment: Strengths & Weaknesses (SWOT)…………………..…....11 Corporate Structure…………………………………………………………………..11,12 Corporate Culture…………………………………………………………………………..12 Corporate Resources………………………………………………………………………12 Marketing……………………………………………………………………………..12 Finance…………………………………………………………………………….12,13 Research & Development………………………………………………..13,14 Operations & Logistics………………………………………………..…………14 Human Resources Management (HRM)……………………………..…14 Information Technology (IT)…………………………………………..…14,15 Summary of Internal Factors…………………………………………………………...15 Exhibit 2- IFAS…………………………………………………………………………………………..22

Analysis of Strategic Factors (SWOT)………………………………………….……………..15
Situational Analysis………………………………………………………………..15,16,17
Review of Mission and Objectives……………………………………………………17

Exhibit 3 – SFAS Matrix………………………………………………………………………………23

Strategic Alternatives and Recommended Strategy…………………………...........18 Strategic Alternatives…………………………………………………………………..18,19
Recommended Strategy/Implementation…………………………………….19,20

Implementation…………………………………………………………………………………………..20

Evaluation and


Cited: Doheny, K. (2012, April 24). Choose dark chocolate for health benefits. Retrieved from http://www.webmd.com/diet/news/20120424/pick-dark-chocolate-health-benefits Franchise Store News Room. (2011). Retrieved March 5, 2013, from http://www.rmcf.com/CA/Sacramento50028/news.asp? Hunger, J.D. & Wheelen, T.L. (2012). Strategic management and business policy (13th ed.). Upper Saddle River, NJ: Pearson Education Inc. Rocky Mountain Chocolate Factory Inc. (2013). Retrieved March 5, 2013, from http://www.reuters.com/finance/stocks/companyOfficers?symbol=RMCF.O Rocky Mountain Chocolate Factory Inc. – Form 10-K (2010). Retrieved February 26, 2013, from http://www.faqs.org/sec-filings/100518/ROCKY-MOUNTAIN-CHOCOLATE-FACTORY-INC_10-K/
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