River Island Ethical Issues Essay

Ethical policies within River Island are extremely important and various different measures are taken to ensure they are withheld to a high standard. Suppliers are made to sign a contract to make sure they adhere to World Wide Ethical standards and can face prosecution if it is violated.
River Island have adopted the Ethical Trading Initiative (ETI) Base Code as the minimum standards that apply to their workers, the company operates on a global basis with products being manufactured in countries such as Turkey and India as well as within the European Union.
River Island work actively with their suppliers around the world in improving the working conditions and rights of workers in the factories that supply their products. The ETI Base Code
The CEO of the River Island, Ben Lewis has said, ‘We have an underlying and long standing commitment to ethical trading. Based upon the firm belief that business can be bother profitable and responsible.’
The retail environment of River Island is extremely costumer orientated, the company believes that sales are maximised by providing top class customer service, essentially happy customers are reflected in a high conversion rate.
Within the company environmental issues on a much larger scale are a priority and a number of key points are targeted in order to help protect the environment. River Island is committed to operating in a way that is mindful of the demand on the planets limited resources in all its stores, offices and warehouses.
Renewable energy sources have been incorporated into operations and levels of product packaging have been reduced. Recycling is used widely within the company and wherever possible biodegradable materials are