Ritzer's 'Mcdonaldization' Of Society

The “McDonaldization” of society, is what Ritzer believes to be the direction the country is moving in. In the text, Ritzer discussed the way a Mcdonald’s restaurant works, and how it relates to society today. Components such as “efficiency, calculability, uniformity, and control” (Appelbaum, P.R.) are good examples of how behavior is becoming more routine. In relation to society, Ritzer argues that “McDonaldization is making social life more homogenous, more rigid, and less personal.” (Appelbaum, P.R.) In the McDonalds system, the goal is for the consumers to get their products quickly, or to master a method in the fastest way possible. Because of this, technology has played a huge part in the process, making human responsibility decrease.