The Ritz-Carlton Hotel Company, L.L.C. is the parent company to the luxury hotel chain, The Ritz-Carlton Hotels. Ritz-Carltonoperates 84 luxury hotels and resorts in major cities and resorts in 26 countries worldwide. The current company was founded in 1983, when the brand was bought from the previous owners to start The Ritz-Carlton Hotel Company, L.L.C., based in Atlanta, Georgia, which began expansion of the brand to other locations. The hotel company is today a subsidiary of Marriott International.
Subsidiary of Marriott International
Chevy Chase, Maryland,United States
Number of locations
81 hotels worldwide in 26 countries.
(President & Chief Operating Officer)
US$ 3 billion (2012)
The History of Ritz-Carlton• The hotel’s famous name began with the birth of Cesar Ritz in Switzerland in 1850• Cesar Ritz eventually know as the “king of Hoteliers ”Ritz opened three luxurious hotel in Europe• After Cesar Ritz died in 1918, his wife Marie continued the expansion of hotels bearing his name• Several Ritz-Carlton Hotels were built in the North America in the early 20th century• In 1983, Former CEO William B. Johnson acquired the rights to the name made famous by Swiss hotelier Cesar Ritz• Today, it is part of hotel giant Marriott International, which operating under that company’s luxury segment Ritz Carlton located in Bangalore.Residency road, ashok nagar NUMBER OF EMPLOYEES:
What are their secrets to marketing strategy success? It’s pretty simple … exceptional customer service and unparalleled hotel experiences. Their goal is to create customers for life. Here’s how they strive to achieve this lofty goal, with some great examples:
Brand identity at marketing core
The heart of the Ritz-Carlton marketing strategy is their brand. The brand is built into and reflected by its tag line … memories by the Ritz-Carlton. The brand image is the number one factor that drives business. Since brand image is so important, it’s crucial for you to cut through the clutter and differentiate your brand as an organization that is truly relevant to consumer needs.
If you want to improve the public image of your brand, then what better way is there to do so than by defining it yourself? The Ritz-Carlton does this by telling stories about the hotel through its online content strategy.
Their Stories that Stay with You page elaborates on ways in which their employees and the greater hotel have gone out of their way to ensure a great stay for guests. The Ritz-Carlton is excellent at not only framing their stories, but in behaving in such a way – providing great customer service at every level – that great stories happen.
Understand the Value of Every Employee
If you’ve ever held a job where you didn’t feel appreciated, you understand how frustrating it can be. Well, the Ritz-Carlton avoids this pitfall by valuing every employee. By empowering the employee, the hotel creates a staff that is passionate about the hotel, its services, and its success. Furthermore, happier employees mean happier guests. In fact, the Ritz-Carlton has empowered employees so much that they have the ability to spend up to $2,000 to ensure guests have an enjoyable stay without seeking permission from management.
Build on reciprocity
In Robert Cialdini’s famous book Influence: The Psychology of Persuasion, he notes that:
The impressive aspect of reciprocation with its accompanying sense of obligation is its pervasiveness in human culture.
It is so widespread that, after intensive study, Alvin Gouldner (1960), along with other sociologists, reported that all human societies subscribe to the rule.
The point is straight forward: Reciprocity is likely something that has...
Please join StudyMode to read the full document