Risk Communication

Topics: Communication, Evaluation, Risk Pages: 311 (97079 words) Published: August 21, 2013
Acknowledgements
We offer special thanks to Nancy Ostrove, recently retired from her position as Director, Risk Communication Staff, Office of Planning of the US Food and Drug Administration (FDA), and Lee Zwanziger, Designated Federal Official for FDA’s Risk Communication Advisory Committee. Without them, this guide, like so many of FDA’s initiatives, would not have happened. We also thank Nancy Derr and Elena Ketelhut for their thoughtful and patient help in seeing the guide through the production process. Finally, we thank the guide’s authors and reviewers. Each has either served on the Committee or supported its work. Each has also had a role in creating the field of risk communication, producing its research foundations or making communications work in ways that are faithful to the science being communicated and to the needs of those whom it serves. We also thank the following publishers for kind permission to reuse figures: Elsevier (Chapter 4, figure 1 and Chapter 8, figure 2), John Wiley and Sons (Chapter 4, figure 2 and Chapter 8, figure 1), Nature Publishing Group (Chapter 4, figure 3), Lawrence Erlbaum Associates (Chapter 15), and University of California Press (print) and Lisa M. Schwartz (electronic) (Chapter 6, figure 1). Other figures were obtained from open sources such as governmental publications, created by the authors for this volume, or were owned by the authors for purposes of reuse in their own works.

Published by the Food and Drug Administration (FDA), US Department of Health and Human Services, August 2011. Contributors to this compilation are past or current members or consultants of the FDA’s Risk Communication Advisory Committee. For more information on the committee, see http://www.fda.gov/AdvisoryCommittees/CommitteesMeetingMaterials/ RiskCommunicationAdvisoryCommittee/default.htm FDA Disclaimer: The findings and conclusions in this compilation are those of the individual authors and do not necessarily represent the views of the Food and Drug Administration. There is no copyright in U.S. government work (per 17 U.S.C. 105), and the work provided here is considered U.S. government work. Communicating Risks and Benefits: An Evidence-Based User’s Guide is available on FDA’s Web site at http://www.fda.gov/ScienceResearch/SpecialTopics/RiskCommunication/ default.htm

US Department of Health and Human Services,
Food and Drug Administration
10903 New Hampshire Ave, Silver Spring, MD 20993

Cover photo: Nancy M. Ostrove, Rock formation, Valley of Fire State Park, 2009 Cover design: Erica Munoz, 2011

Communicating Risks and Benefits: An Evidence-Based User’s Guide Table of Contents
Introduction to Evidence-Based Communication Page

Chapter 1: Introduction - (Editors)...................................................................................... 1
Chapter 2: Goals - Noel Brewer........................................................................................... 3
Chapter 3: Evaluation - Julie Downs.................................................................................. 11
Chapter 4: Duty to Inform - Baruch Fischhoff ................................................................... 19
Chapter 5: Language - Musa Mayer.................................................................................. 31
Evidence-Based Best Guesses at Best Practices Basic Processes Chapter 6: Definitions - Baruch Fischhoff ......................................................................... 41
Chapter 7: Quantitative Information - Angie Fagerlin, Ellen Peters.................................. 53
Chapter 8: Qualitative Information - Julie Downs, Baruch Fischhoff ................................ 65
Chapter 9: Health Literacy - Michael Wolf........................................................................ 77
Chapter 10: Affect and Emotion - Ellen Peters.................................................................. 89
Chapter 11:...
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