Riordan Manufacturing Recommendations
Riordan Manufacturing Recommendations
History of Riordan Manufacturing
Riordan Manufacturer is a global producer of plastics. They operate in four locations, three in the United States and one plant in the People’s Republic of China. Riordan’s United States’ plastic products include beverage containers produced in Atlanta, Georgia and custom plastic parts in Pontiac, Michigan. The Hangzhou, China plant produces plastic fan parts and corporate headquarters is in San Jose, California, (Apollo Group, 2006). Riordan Manufacturing is looking to update their Sales and Marketing Department with the newest and latest software recommendations. The following is a summary of the history, current set up of the department and a recommendation of the upgrade.
Riordan is attempting to consolidate customer information to deliver more to the customer. Riordan Manufacturing has a combined sales and marketing system, which include many databases, paper files, and microfiche. The sales and marketing systems are obsolete based on today’s standards of integrated information management. The information available to consolidate into a CRM includes Sales history; Previous marketing research files, marketing plans, and design awards; Sales records; Production files; Statements of profit and loss by item and group; Marketing budget, activities in marketing communications and expenditures marketing research.
Marketing Research, Marketing Plans, and Design Awards
The marketing department wants to build a database of past knowledge. Plans and results from past research studies stored in the marketing department. In the lobby, a showcase displaying the various design awards earned by the marketing department. The company is looking at the possibility to hire a student part-time to scan the documents. The Riordan has 20 major customers, including government contracts, and 12 minor customers. Using a variety of tools, each member of the sales team maintains customer records. The
History of Riordan Manufacturing
Riordan Manufacturer is a global producer of plastics. They operate in four locations, three in the United States and one plant in the People’s Republic of China. Riordan’s United States’ plastic products include beverage containers produced in Atlanta, Georgia and custom plastic parts in Pontiac, Michigan. The Hangzhou, China plant produces plastic fan parts and corporate headquarters is in San Jose, California, (Apollo Group, 2006). Riordan Manufacturing is looking to update their Sales and Marketing Department with the newest and latest software recommendations. The following is a summary of the history, current set up of the department and a recommendation of the upgrade.
Riordan is attempting to consolidate customer information to deliver more to the customer. Riordan Manufacturing has a combined sales and marketing system, which include many databases, paper files, and microfiche. The sales and marketing systems are obsolete based on today’s standards of integrated information management. The information available to consolidate into a CRM includes Sales history; Previous marketing research files, marketing plans, and design awards; Sales records; Production files; Statements of profit and loss by item and group; Marketing budget, activities in marketing communications and expenditures marketing research.
Marketing Research, Marketing Plans, and Design Awards
The marketing department wants to build a database of past knowledge. Plans and results from past research studies stored in the marketing department. In the lobby, a showcase displaying the various design awards earned by the marketing department. The company is looking at the possibility to hire a student part-time to scan the documents. The Riordan has 20 major customers, including government contracts, and 12 minor customers. Using a variety of tools, each member of the sales team maintains customer records. The
References: Apollo Group, I, (2003, 2004, 2006). University of Phoenix Business Material. Retrieved April 5, 2010, from Riordan Manufacturing: https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Riordan/RioMfgHome002.htm University of Phoenix Apollo Group, . (2008). Operations. Retrieved from https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Riordan/Ops/RioOps001.htm Operations Concepts Incorporated Operations Concepts, Inc.. (2010). OCI. Retrieved from http://www.operationsconcepts.com/services/management/methods.aspx Nickels, W, Last McHugh, J, & McHugh, S University of Phoenix. (2010). Riordan Manufacturing Inc. [Computer Software]. Retrieved from University of Phoenix, Simulation, BSA502 website. Gilcrest R. (2008, September). Manufacturers Association for Plastic Processors. Retrieved 25 April, 2010, from MAPPINC.COM: http://mappinc.com/plastic-industry-forum/article468.htm Nickels, W Riordan Mfg. Legal - Overview. (2003, 2004, 2006). Retrieved April 25, 2010, from Riordan Mfg.: https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Riordan/Legal/RiordanLegal001.htm