Rim- Research in Motion Revival Strategies

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REVIVIAL STRATEGIES

RESEARCH IN MOTION (RIM)

GROUP 25 ‘The Trillions’
Somil Turakhia
Rooparam Solanki
Christ university, bangalore

INTRODUCTION

Research In Motion Limited (RIM) is a Canadian telecommunication and wireless equipment company.
Mike Lazaridis and Jim Balsillie are the founders and is headquartered in Waterloo, Canada.

The company is listed on the
NASDAQ stock exchange, USA. and
Toronto Stock Exchange, Canada

Best known as the developer of the BlackBerry smartphone and tablet. Also offers Enterprise and Government Network related services in the form of BlackBerry Enterprise Servers. They are the middleware software packages by Research In Motion (RIM). This software connects the enterprise network for redirecting email, documents, contacts etc. between company servers, desktop workstations, and mobile devices.

PROBLEMS

On October 10, 2011, “RIM experienced one of the worst service outages in the company's history.”

On January 22, 2012 “RIM announced that Co Founders &CEOs Jim Balsillie and Mike Lazaridis will step down and announced the new CEO as Thorsten Heins.”

FINANCIAL PERFORMANCE

One of the biggest issues facing RIM and its prospects for success in the future is its financial performance. RIM's revenue and profit figures have slipped constantly.
RIM generated $4.2 billion in revenue and a profit of $329 million in Q1 2011 but its revenue was $4.6 billion and profit $797 million in Q4 2010. In other words, trouble is afoot.

RIM's troubles have been a major issue for shareholders. Over the last years,
RIM's stock value has declined by more than 50 percent as many shareholders lost all faith in the company's ability to turn things around.

SMART PHONE TECHNOLOGY

One of the most surprising things about RIM is its inability to offer a touch screen-based smartphone that can even come close to matching Apple's iPhone.

The company's first Storm smartphone was a mess that most

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