Richard R. Gesteland recently visited Business College Horsens. Written by Martin F. Malund
A completely normal morning at Business College Horsens, Richard Gesteland was visiting Denmark to share his knowledge about his experience. This is nothing new for this experienced traveler, who comes to Scandinavia about six times a year, and has been a guest speaker at BCH several times in the past. The presentation
Richard gave a presentation of an unusually high quality. He spoke to the entire audience with charisma and humor, and spoke from own personal experience. Experience that have come from a lifetime of traveling and exploring many of the different cultures and business cultures of the world. Richard R. Gesteland giving one of his lectures
He started off by presenting the first and foremost important iron rules when conducting international business across cultures, that are not to be misunderstood. The first and most important iron rule is: the seller adapts to the buyer. The seller adapts to the buyer. He repeated this mantra several times during the presentation, and made it a point to express how important this rule is. The other rule, as Gesteland put it, is so obvious that we often forget it. The rule is, that if your are to go into aa country, you MUST learn the culture and customs of that particular culture. Some of the most important subjects in business culture are: Their gift-traditions, the cultures behavior etc, and one of the most important; their gestures. In his lecture he frequently discussed how to properly prepare to set up a business contract with your business partner, throughout the 7000 different cultures of the world. The most widespread cultures
There are four cultures which are more widespread than the others. These are called: Deal Focused vs. Relationship Focused.
The deal-focused cultures are far more task-oriented, and are not as concerned with the personal relationship, as they do not see it as an...
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