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Richard Branson

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Richard Branson
Assignment Three: Leadership of Richard Branson
By: Earl Kenneth Remo Jr.
Dr. Ronnie Holmes
MGMT 500: Modern Management
Thursday, March 12, 2015

Richard Branson is a good leader-member relations and treats his employees with respect, like his own family, even to the extent of giving invitations to his junior members for home for parties. He always welcome the feedback and new ideas of the employees. Branson gives his employees the freedom and initiative has to be creative. He obtained his business goals, by using his everyday experiences among interaction with people to his organizations. Richard used management skills, management challenges, and the management process, (planning, organizing, leading, and controlling) every day to insure his accomplishments. Management skills consist of three skills: technical skills, human skills, and conceptual skills. Technical skills are the ability to performance at tasks with expertise. Human skills are the ability to work well with others. A conceptual skill is the ability to think analytically and solve complex problems. Managerial competency is skill-based capability for high performance in a management job using communication, teamwork, self-management, leadership, critical thinking, and professionalism. Branson was successful because he understood the management principles and took full advantage of lifelong learning in all aspects of our daily experience and job opportunities His organization is working on flat and non-hierarchical structure which is made of clusters, and given the flexibility to work independently without much interference (Dearlove 2007). These factors clearly show that his form of leadership is of much more democratic and participative nature. Position power he proves to be dominant thinker, and generally makes decision by himself. Branson has strong contingency and situational leadership skills too. He has always looked for and uses every opportunity to create a new company to



References: Dearlove, D. (2007) Business the Richard Branson Way, p163, Capstone, Chichester, UK. Durbin, A. Dalglish, C & Miller, P (2006) Leadership, (2nd), p312, Asia-Pasific edition, John Wiley & Sons, Australia. Grant, R. (2005). Richard Branson and the Virgin Group of Companies in 2004. (p. 323) Retrieved from http://www.blackwellpublishing.com/grant/docs/15Virgin.pdf Deresky, H. (2011). International Management: Managing Across Borders and Cultures. (7th Edition.). Upper Saddle River, NJ: Pearson Prentice Hall

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