Richard Branson

Topics: Management, Leadership, Richard Branson Pages: 11 (2899 words) Published: April 19, 2015

Assignment Three: Leadership of Richard Branson
By: Earl Kenneth Remo Jr.
Dr. Ronnie Holmes
MGMT 500: Modern Management
Thursday, March 12, 2015

Richard Branson is a good leader-member relations and treats his employees with respect, like his own family, even to the extent of giving invitations to his junior members for home for parties. He always welcome the feedback and new ideas of the employees. Branson gives his employees the freedom and initiative has to be creative. He obtained his business goals, by using his everyday experiences among interaction with people to his organizations. Richard used management skills, management challenges, and the management process, (planning, organizing, leading, and controlling) every day to insure his accomplishments. Management skills consist of three skills: technical skills, human skills, and conceptual skills. Technical skills are the ability to performance at tasks with expertise. Human skills are the ability to work well with others. A conceptual skill is the ability to think analytically and solve complex problems. Managerial competency is skill-based capability for high performance in a management job using communication, teamwork, self-management, leadership, critical thinking, and professionalism. Branson was successful because he understood the management principles and took full advantage of lifelong learning in all aspects of our daily experience and job opportunities His organization is working on flat and non-hierarchical structure which is made of clusters, and given the flexibility to work independently without much interference (Dearlove 2007). These factors clearly show that his form of leadership is of much more democratic and participative nature. Position power he proves to be dominant thinker, and generally makes decision by himself.

Branson has strong contingency and situational leadership skills too. He has always looked for and uses every opportunity to create a new company to be viable. He is quite capable of controlling situations and also a high risk taker. This reflects the most dominate theory of leadership today i.e. situational theories. He follows different leadership styles and technics according to the situation. This has been one of the most important features of Richard Branson’s leadership (Durbin, Dalglish & Miller, 2006). He also shows the ability to implement changes quickly. For example: Virgin Cola in the United States changed its strategy, management and location of its t-drinks business with emphasis on the theme "New Age beverages like fruit juices and energy drinks, when he saw no prospect in the war against the Coca-Cola and Pepsi-Cola in the Cola Business” (Dearlove 2007). His values and goals are the driving force of the whole corporation. His philosophy is to put his employees first, his customers second, his investors third and in the end, everyone will be happy. “One of the ways he does this is through his sense of equality and fairness in how he treats people and by promoting flat, non-hierarchical structure to run his businesses” (Grant, 2005). Richard Branson style of leadership is best summarized as a transformational approach (Lussier & Achua, 2009). Branson has also been labelled as a 'transformational leader' for his individualist strategies and his stress on the Virgin Group as an organization driven on informality and information, one that's bottom heavy rather than strangled by top-level management. Transformational leadership is a style of leadership that occurs when leaders 'broaden and elevate the interests of their people, when they generate awareness and acceptance of the purposes and mission of their group, and when they stir their people to look beyond self-interest for the good of the group.

The Virgin Group is a company that provides consistent and unique customer experience. It is fun, maintains quality, competent, creates value through innovation, and promotes...

References: Dearlove, D. (2007) Business the Richard Branson Way, p163, Capstone, Chichester, UK.
Durbin, A. Dalglish, C & Miller, P (2006) Leadership, (2nd), p312, Asia-Pasific edition, John Wiley & Sons, Australia.
Grant, R. (2005). Richard Branson and the Virgin Group of Companies in 2004. (p. 323) Retrieved from
Deresky, H. (2011). International Management: Managing Across Borders and Cultures. (7th Edition.). Upper Saddle River, NJ: Pearson Prentice Hall
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