Richard Branson

Topics: Richard Branson, Virgin Group, EMI Pages: 6 (2337 words) Published: April 29, 2013
Sir Richard Charles Nicholas Branson or known as Sir Richard Branson is well known as the founder of Virgin Group. He was born on July 18th 1950 in Surrey, England and he is the eldest son of Edward James Branson and Eve Huntley Branson, his father worked as a lawyer and his grandfather, Sir George Arthur Harwin Branson was a judge of the High Court of Justice. Until the age of thirteen, Sir Richard Branson was educated at Scaitcliffe School and He moved and studied at one of a boarding school, which was Stowe School until the age of sixteen. However, Sir Richard Branson wasn’t a brilliant and smart student, he had dyslexia (broad terminology defining an anomalous approach to processing information which caused a difficulty in accuracy of reading) made him struggling in his academic performance. Finally he decided to drop out from the school. After dropping out from the school he started a youth-culture magazine called “Student”, it successfully broke $8000 for its first edition. By 1969, Sir Richard Branson was living with music and drug scene surroundings, during that time, he came out with the idea of mail order record company called Virgin to raise his magazine business’ fund. The business didn't work so well however Branson was able to expand his business effort, he finally could add a record shop in London and finally He launched Virgin Records in 1972 with Nik Powell in which he installed a recording studio. However, the business journey of Sir Richard Branson wasn’t always worked according to his plan, Virgin’s financial condition was struggling in 1992, and one year later the company was sold to THORN EMI for $1 billion and on the day the contract was signed, Branson was reported completely crushed and cried. Although the nightmare for him happened, he still insisted to strive in music business and finally on the same year, he founded Virgin Radio and 3 years later he started his second recording company, which was V2. Nowadays, Virgin Group holds more than 200 companies in over 30 countries all around the world including his hometown which is United Kingdom, then United States, Australia, Canada, some parts of Asia and Europe, and South Africa. Sir Richard Branson is now married with his second wife and has two children and they currently live in London. As remarkable enterpreneur and leader, Mr. Richard Branson has his own values in order to make Virgin Group keeps doing well, A product or service can't hope to bear as Virgin label / brand if it can't meet some of requirements that Mr. Branson has set which are: it must have a high quality, it must be innovative, it must provide good value of money, it must be challenging to existing alternatives, and it must have a sense of fun. Sir Richard Branson is unafraid of failure, he is a risk taker indeed and he is also never-ending learner, he refuses to stay in one core of business because he thought that if he can do one kind of business, he is sure that he can do another kind of business. He says his measure of success is creating a business whose practices are completely different from the way others do things, whose staff can be proud, and whose product or service makes a positive impact on consumers. In his company, he put the employees as the first priority (employee value) because he assumed that if the employees are happy, they will do a greater job, and then, customers will be happier as well, thus the business will run well and finally the shareholder will be rewarded.

A true leader won't take a failure as a doom, but he learnt from the mistakes that he made and he turned it into a success in the future, Sir Richard Branson had a poor academic record during school time, as the school kid he's failed to perform well in the school, however the courage that he had, made him dare to take risk and start business as the normal kid on his age at that time still was in high school or university time. Furthermore, when the business didn't run well until he sold his...
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