Richard Branson

Powerful Essays
1.1 Introduction
“My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them”. [Branson …]
Born in England in 1950, the near sighted, dyslexic young boy struggled through school; Started a youth-culture magazine called ‘STUDENT’. The publication worth $8,000 was launched in 1966 and as a success one hundred thousand issues was circulated.
In 1970, Branson and his friend Nick Powell created a mail order venture focusing on the record industry in London. In 1972, a recording studio was established, known as Virgin Records, a decision that led to the creation of Virgin Group.
As a success, he further diversified into many sectors; the airline industry in 1984, the hotel industry in 1988, the publishing industry in 1991 to mention a few. Even though the music group struggled financially and was sold to THORN EMI in 1992.
Branson was crushed by the loss and therefore determined to bounce back. His determination expanded the Virgin group into travel and tourism, mobile, leisure, finance, transport, beverage, a luxury game reserve etc and created a great empire which holds over 300 companies in over 30 countries.

2.1 Leadership and Management Style
As a top branded venture capital organization, its constant success is due to the power of the brand name and the reputation of its leader: Richard Branson.
Leadership as a process of producing direction, alignment and commitment in collectives (Ellen Van Velsor et al, 2010) can be seen as a characteristic of this personality in Richard Branson. Leadership can again be seen as a process of exercising power on other people in an organization but Branson believes in the need to treat other people with respect.
There is no leader without having followers; hence it is important that the people who make up an organization are considered as priority in order to achieve a common goal.
Conventional business analysts put the interests of a company’s shareholders

You May Also Find These Documents Helpful

  • Powerful Essays

    Richard Branson

    • 2337 Words
    • 10 Pages

    Sir Richard Charles Nicholas Branson or known as Sir Richard Branson is well known as the founder of Virgin Group. He was born on July 18th 1950 in Surrey, England and he is the eldest son of Edward James Branson and Eve Huntley Branson, his father worked as a lawyer and his grandfather, Sir George Arthur Harwin Branson was a judge of the High Court of Justice. Until the age of thirteen, Sir Richard Branson was educated at Scaitcliffe School and He moved and studied at one of a boarding school, which…

    • 2337 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Richard Branson

    • 921 Words
    • 4 Pages

    Richard Branson Shoots for the Moon Richard Branson is the founder of Virgin Group, a leading international investment group and one of the world 's most recognized brands. Virgin employs more than 50,000 people on over 50 countries around the world. Branson is conceived both a manager and a leader; but, it is his unique leadership style that distinguished them apart. Risk taker, caring, inspires people, innovative, passionate, persistent developer, energetic, and obsessed with making radical…

    • 921 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Richard Branson

    • 1504 Words
    • 7 Pages

    entrepreneur Sir Richard Branson radiates throughout each of our lives. (Richard Branson, 1999) Richard Branson was born July 18th, 1950, in Surrey, England. He struggled in school and eventually dropped out at the age of 16. (Sir Richard Branson, 2012) It could be said that Richard Branson is arguably the most successful high-school dropout in business history. He overcame his battle with dyslexia and eventually became known as a modern entrepreneurial icon. (Sir Richard Branson, 2012) Richard Branson…

    • 1504 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Richard Branson

    • 2899 Words
    • 8 Pages

    Assignment Three: Leadership of Richard Branson By: Earl Kenneth Remo Jr. Dr. Ronnie Holmes MGMT 500: Modern Management Thursday, March 12, 2015 Richard Branson is a good leader-member relations and treats his employees with respect, like his own family, even to the extent of giving invitations to his junior members for home for parties. He always welcome the feedback and new ideas of the employees. Branson gives his employees the freedom and initiative has to be creative. He obtained his…

    • 2899 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Richard Branson

    • 645 Words
    • 3 Pages

    Richard Branson. On the 18th of July 1950, in Surrey, England, Richard Charles Nicholas Branson was born. He attended an all boys’ school until the age of 13, when he then transferred to a boarding school in Buckinghamshire, England. Richard dropped out at the age of 16 to start a culture magazine for the youth called Student. The first run of 50,000 copies was spread widely for free, after Branson covered the costs with advertising. It was in 1969 when Branson was living in a London…

    • 645 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Richard Branson

    • 731 Words
    • 3 Pages

    The Success of Richard Branson and His Influence on Management Shanele Windsor MGT 301 VA Fort Hays State University September 12, 2010 The Success of Richard Branson and His Influence on Management Richard Branson was a young entrepreneur, who became a billionaire. Branson success was achieved through personal goals. His personal goals lead him to business goals. He obtained his business goals, by using his everyday experiences among interaction…

    • 731 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Richard Branson

    • 1814 Words
    • 8 Pages

    Richard Branson 1.0 Introduction The purpose of this report is to analyse one of the most significant models/ideas Richard Branson presented to organisations today, then to find out how effective it contributes to a wide range of issue or problems of the current business world. Additionally, this report will discuss the possible issues that could be arisen when the model/idea is implemented in the real business situations. The report is categorised into four main chapters as follows: 2.0 the background…

    • 1814 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Richard Branson

    • 1484 Words
    • 6 Pages

    assignment I will attempt to put Richard Branson in a sort of box that he would surely object to and would certainly pop out of like a jack-in-the- box. The difficulty with attempting to analyze the leadership style of Branson is that everything that has been written about him prefaces his achievement with his larger than life personality. There's no denying that Branson is fun and passionate, but he's also very bright and very hardworking. I think that if Branson took the Myers-Briggs Type Indicator…

    • 1484 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Richard Branson

    • 3366 Words
    • 14 Pages

    Richard Branson Despite never interested in becoming an entrepreneur, Richard Branson evolved into one of the most successful and wealthy business men of the 20th century. Born in England, Branson was raised by encouraging yet unorthodox parents. He struggled with dyslexia as a teenager, but overcame his many school related issues to thrive as a young adult. At the young age of 16, Branson started a Student magazine at Stowe School, and later went on to turn a record retail shop into one of the…

    • 3366 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Richard Branson

    • 664 Words
    • 3 Pages

    Sir Richard Charles Nicholas Branson was born on 18th July 1950, he is an English business man best known for the Virgin Group of more than 400 companies. Branson was born in Blackheath in London, he was the eldest son of a barrister.He attended Scaitcliffe School until the age of thirteen. He then attended Stowe School until the age of sixteen. Branson has dyslexia and had poor academic performance as a student. His first business venture when he was only 16 was a magazine called Student…

    • 664 Words
    • 3 Pages
    Good Essays