Ribena

BM 111 2A NURUL SYAFIQAH BT MOHD KAMAR ARPIN NUR AMIRAH BT ABDUL GHAFAR MUHAMMAD HAFIZH BIN ROSLI NUR ALIAH ASYIKIN BT MD YUSUF FARHA AZEERA BT ZULKIFLI NURUL „ATIFAH 2011274054 2011435054 2011889674

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Acknowledgment

The preparation of this report is a sound example of teamwork. The experience is a valuable one because not only did the report increase our understanding and knowledge on the assigned topic, Sunsilk. It also taught us important lessons of how to incorporate out theoretical knowledge to enhance the understanding of practical implications. In addition, it also gave us a thorough opportunity to learn from others; despite conflicting ideas, the teams managed to join efforts and reach unanimous decisions at the end. It re-defined our skills of working with others to reach a final goal, and improved our communication as well as tolerance levels.

However, this would not have been possible had we not been given the opportunity to present this report. Therefore, we would like to express the deepest appreciation to our course instructor, Mrs Noridah bt Abu Bakar, who has been a continuous source of guidance throughout the report and has always been there to answer our quarries.Thanks also to our friends and family for keep supporting us to did this report.

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CONTENTS

PARTICULARS

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INTRODUCTION - Group‟s Objectives COMPANY’S PROFILE - Company‟s background - Company‟s competitors - Types of Consumer Buying Decision & Consumer Involvement - Marketing Management Philosophies - Company‟s Corporate Social Responsibilities (CSR) PRODUCT CONCEPT - Company‟s Product - Type of consumer product - Product items, product line and product mix MARKET SEGMENTATION - Types of segmentation - Strategies for Selecting Targeting Markets - Positioning CHANNEL STRUCTURE - Type of Marketing Channel - Levels of distribution intensity - Retailing PROMOTION - Promotion Strategies - Advertising- Media