rhetorical analysis on commercial

Topics: Television advertisement, Mice, Black-and-white films Pages: 3 (1246 words) Published: November 5, 2013

Rhetorical Analysis
Nolan’s Cheddar isn’t the most recognized or known brand, but those who have seen the commercial for it know that it’s “seriously strong” cheese. This advertisement features a curious mouse, who is apparently on top of the world, and a mouse trap. Set in the trap is a chunk of Nolan’s Cheddar, which seems to have extreme powers. The commercial was the winner of the 2010 Best TV Advertisement Award, and is very humorous and a little surprising.

The little mouse comes out of a mouse hole in the wall, and is wondering down a shady old hallway while upbeat music plays. It sniffs its way around, when it finds a mouse trap with cheese in it. As expected, the mouse makes its way over to the trap, and starts to inspect the cheese and eventually takes a bite out of it. In result of the cheerful music, the audience, who is anyone watching television, expects that the mouse might actually escape death. All of a sudden, a little ‘ding’ in the music goes off, and the audience is lead to believe that the mouse has had an idea because it moves and gets on top of the trap. The upbeat music turns out to be the song, “Top of the World” by The Carpenters. Just as the mouse climbs onto the trap, the song says ‘I’m on top of the world’ giving a feeling of how the mouse probably feels at that moment.

Just as the mouse is at the highest point in its life, a loud ‘snap’ is heard, the music stops, and the screen goes black. The audience then believes that the mouse is dead, just as any mouse would be. Gloomy music called, “The End” by The Doors, begins to play as the screen simultaneously comes back to life with a visual of the mouse stuck in the trap. One can see the mouse is still breathing, as its stomach rises and falls repeatedly with the cheese lying to the side. The helpless mouse is almost heartbreaking, and it appeals to the audience’s emotional senses using pathos. Unexpectedly, the song switches, and “Eye of the Tiger” by Survivor comes on as...
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