Rhetorical Analysis of MGM Grand Advertisement
There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, “What happens in Vegas, stays in Vegas”, sends a message to vacationers that anything is possible. The advertisement uses elaborate pictures and a long paragraph to explain the perks of staying at the MGM Grand in Las Vegas. The objective is to not only have readers choose Vegas as a vacation spot, but to get the most out of their vacation by choosing their hotel. All of these tools are used successfully to support the fact that not only is staying at the MGM Grand a great Vegas experience, but that it is the “Maximum Vegas” experience.
Pathos is the most dominant form of appeal used in this advertisement. Out of all of the seven photos in this two page advertisement, not one photo shows a slot machine or blackjack table. Maybe MGM has chosen to leave this out for a reason. MGM does not want you to think about losing money before you come to stay at the hotel. They very easily could have showed a picture of a man throwing chips in the air with a huge smile on his face. MGM Grand made a better choice by going for emotions and situations that are a little less far-fetched and a little more likely to happen. The decision to not show gambling gives the add a more attractive mood.
Instead, they show pictures of people having fun in the pool, relaxing in a spa, flirting in a bar, and eating at a fancy...
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