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Rhetorical Analysis Of Walter Benjamin's Work Of Art

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Rhetorical Analysis Of Walter Benjamin's Work Of Art
Walter Benjamin was born in 1892. He had a premature death from fleeing the Nazis in the 1940’s, but his work still reflects on today’s thinking about technology. In his argument in “Work of Art” Benjamin argues about the traditional aesthetic values of art and the technology affecting it. He talks about modern technology reproducing replicas of the artwork and the loss of aesthetic authority.
He talks about the concept of graphic design, the emergence of cinema, and the effects of it with art. He starts by introducing the concept of “aura”. The atmosphere of detached and transcendent beauty and power in societies is what an aura is. Benjamin proceeds to tell the audience about the one thing that is lacking in reproduction: the unique existence

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