Rhetorical Analysis Of Scott Brown's Facebook Friendonomics

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In Scott Brown’s “Facebook Friendonomics,” he establishes his concern about how social media has changed the perception globally for friendships and the way we value them. To support his argument Brown applies the devices imagery, parallelism, and simile. To commence his argument, Brown uses imagery. He states “The castellation of familiar faces crowd my Friend-box like medals on Mussolini’s chest.” Browns statement acts as collaboration to his concern on how social media has changed friendships and the way we value them. Brown uses the comparison between friends and medals, creating the image for his audience. The medal on Mussolini’s chest is the friend box, his friends are the medals. Brown elaborates on creating an image in the audiences

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