Rhetoric Reflection Paper

While brainstorming ideas for my Rhetoric in Practice Project, I thought of doing something that not only portrayed the class theme, but also related to some form of writing I will encounter later on in my professional career, which is somewhere in the pharmaceutical field. The situation in the class text, Station Eleven written by Emily St. John Mandel, revolved around the great trauma that the survivors of the Georgia flu endured. I was further inspired by the incomplete list of things that Mandel states would be lost such as, “No more pharmaceuticals” (31), which immediately flipped a switch in my mind. My RIP project consists of two parts: a prescription drug label and a cover letter from a drug company. The two components of my RIP project
Louis Miller, chief of the Psychology department. I am directing my cover letter to him since he is the head of the department. He decides which drugs he would like to carry and possibly distribute to his patients. The cover letter uses professional language and persuasive tone to give credibility to the rhetor. If I, the rhetor, were to sound unprofessional and use slang, the hospitals and other professionals may question if this drug is legitimate and worth the risk with trusting this
What gives the rhetor of this article ethos is her education and current position as a Regulatory Affairs professional within Horizon Pharma. Ethos was first established when the rhetor first introduced herself and stated her high position with the company, also giving background to the job title. The rhetor becomes even more credible when lists her various degrees received at the University of California, Irvine, University of the Pacific, and lastly at the San Diego State University. The introduction paragraph also explains the rhetor’s active involvement with the drug she is trying to sell, Zoloft. Furthermore, the usage of the elevated language, such as, “Equity pricing policies ensure that from the point of view of the community and the individual, the price of a drug is affordable and accessible” shows that the rhetor is knowledgeable about the subject and knows how to appeal to the audience’s needs, as well as to call on them further to motivate them to be become invested in carrying Zoloft. Throughout the cover letter, the rhetor provides evidence of the effectiveness of Zoloft through two different tests, one which involves three different refugee groups being tested and another one in which Zoloft is tested between males and females. By using appeal to pathos, these statistics highlight the the high rates of depressions specifically of Syrian refugee children. The cover letter triggers the doctor’s