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Powerful Essays
Volume : 1 | Issue : 9 | September 2012

ISSN - 2250-1991

Marketing

Research Paper

Emerging trends in Indian Business
Environment Organized retail sector
*Dr. P. Jayasubramanian ** Mrs. M. Santhi
* Head & Assistant Professor, Department Of Commerce (Pa), Dr.n.g.p. Arts & Science College, Cbe.
** Assistant Professor, Department Ofcommerce, Vivekanandha College Of Arts And Sciences For Women., Tiruchengode
Introduction
Business Environment:
Meaning: - The term Business Environment is composed of two words ‘Business’ and ‘Environment’. In simple terms, the state in which a person remains busy is known as Business.
The word Business in its economic sense means human activities like production, extraction or purchase or sales of goods that are performed for earning profits.

entertainment and food all under one roof.
EMERGING TRENDS IN INDIAN RETAIL SECTOR:
The emerging trends in the Indian organized retail sector would help the economic growth in India. There is a fantastic rise in the Indian organized retail sector in a very short period of time between 2001 and 2006. Eventually, out of the shadows of the unorganized retail sector, India has a chance of tremendous economic growth, both in India and abroad.
The emerging trends in the Indian organized retail sector are also adding up to the development of the Indian organized retail sector. The relaxation by the government on regulatory controls on foreign direct investments has added to the process of the growth of the Indian organized retail sector.

On the other hand, the word ‘Environment’ refers to the aspects of surroundings. Therefore, Business Environment may be defined as a set of conditions – Social, Legal, Economical,
Political or Institutional that are uncontrollable in nature and affects the functioning of organization. Business Environment has two components:
1.InternalEnvironment
2. External Environment
Internal Environment: It includes 5 M’s i.e. man, material,



References: 1. Www. Indian retail marketing.com 2. Business environment 3. Www. business opportunities and threads.com 4. Www. business chellengs.com 160 X PARIPEX - INDIAN JOURNAL OF RESEARCH

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