Revlon Ida

Topics: Revlon, Cosmetics, Personal care Pages: 9 (1637 words) Published: April 21, 2013

Revlon is a worldwide cosmetics, hair color, beauty tools, fragrances, skincare, anti-per spirants/deodorants and beauty care products company. Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-per spirant / deodorants and beauty care products company Websites featuring current product and promotional information can be reached at, and The Company's brands, which are sold worldwide, include Revlon®, Almay®, ColorSilk®, Mitchum®, Charlie®, Gatineau® and Ultima II®.

Type: Public Traded as NYSE: REV Industry: Cosmetics, skin care, fragrance, personal care Founded: 1932 Founder(s): Joseph & Charles Revson, Charles Lachman Headquarters: New York City, New York, United States Key people: Alan T. Ennis, President and CEO

Revenue: US$1.3 billion (2009) Operating income: US$170.8 million (2009) Net income: US$821.20 million (2009) Total assets: US$794.20 million (2009) Employees: 6,800 Parent: MacAndrews & Forbes Holdings: 60% (74% of votes) FMR Corp.: 20% Website: http//

Revlon Inc. Vision is Glamour, Excitement and innovation through High-quality Products at Affordable Prices.  Revlon Inc. Mission is “to emerge as the leader in cosmetic and personal care throughout the world. Revlon takes pride in manufacturing the top skin care and strives to please young and older woman alike”. 


Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. Starting with a single product — a new type of nail enamel — the three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of opaque nail enamel. In 1937, Revlon started selling the polishes in department stores and drug stores.

In six years, the company became a multimillion dollar organization.  By 1940, Revlon offered an entire manicure line, and added lipstick to the collection.  During World War II, Revlon created makeup and related products for the U.S. Army, which was honored in 1944 with the Army-Navy "E" Award for Excellence.  By the end of the war, Revlon was listed as one of America's top five cosmetic houses. 


Revlon was the first International Color Cosmetics brand to be launched in India (1995).

It all began in the year 1994, with formation of Modi-Revlon Pvt. Ltd. , a collaboration between Modi-Mundipharma Pvt.Ltd. (a joint venture between the Umesh K. Modi Group of India and Mundipharma Group of Switzerland) and Revlon of USA.


Today, Revlon is a name to reckon with in the beauty industry in India. It has added glamour and color to the lives of many a women to make them look and feel beautiful and confident.

Revlon has brought to the modern Indian women the excitement and fun of experimenting with trend setting colors and innovative products. The company offers an extensive range of high quality products in different categories namely, color cosmetics, skincare, fragrances, hair care and hair colors.


Revlon in India enjoys immense consumer franchise with its world famous brands like Super Lustrous™, Revlon® Nail Enamel, Colorstay®, Street Wear®, Revlon Absolute C™, Flex®, Charlie® , Fire & Ice®, Colorsilk® and many more. Modi-Revlon ceaselessly continues to introduce new products and color trends keeping in view the preferences of the Indian consumer. It draws expertise from Revlon’s state-of-the-art Research Center in Edison, New Jersey (USA) and complies with its stringent product quality standards.



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