Revlon Analysis

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REVLON

EXECUTIVE SUMMARY Revlon Inc is one of the leading companies in cosmetic production and other personal products industry. This company produces and markets their products under brand names of Revlon, ultima, Charlie, Almay, jean nate, mitchum and Gatineau. The categories of product are cosmetics, personal product and skin care products. Revlon has used food stores, chain drug, owned shops or large volume retailer in marketing their product. Operations of this particular company are spread across many other geographic regions which are; Europe, America, Africa, Middle East, Asia pacific and south East Asia .www.baharatbosh.com. Revlon Company is based and traded in New York City in the United States.
INTRODUCTION
Revlon inc (Revlon) was founded by the two brothers Charles and Joseph in 1932 during the great depression later along came in Charles (a chemist) who included the ‘’L’’ word in the company name (Revlon). Revlon began a single product which was the nail enamel and later introduced many other products like the pedicure and manicure set, fragrance and other cosmetics product for ladies. Only after 6years of operations Revlon inc developed into a multi-million organization. The company introduced new cosmetics colour that is produced twice a year, this operation took place in the 1960s which also coincide with the announcement of the fashion industry. Revlon forcefully hit the international market in the 1960s the company used models in order to introduce the world to their ‘’American looks’’. Revlon has an old history as being a cosmetic company, nevertheless this company in 1990s was assumed to have become sedated in the approach towards the market. Revlon mission and vision statement: The mission statement of Revlon is to become a well known leader in personal care and cosmetic all over the world. Revlon also has pleasure in producing a high top skin care and also tries hard to please older and

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