Sample Positioning Statements
The following are sample statements to help you develop your own brief description of yourself for potential employers. The GBCC suggests that you create a short (10-second) version for conversational introductions, as well as a longer (1-minute) version for use in interviews. This worksheet is designed to help you create the first draft of your positioning statement, an essential personal marketing tool.
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You are: A professional with a finance background, transitioning to a financial systems MIS position Your audience is: an IT business development recruiter with Seagate Based on my experience as a business systems manager at ExxonMobil, I am interested in business development at Seagate. I began my career in corporate finance and successfully transferred my strong analytical skills to the financial systems consulting arena. My focus has been in leading cross-functional multi-million dollar projects and employing technology to solve strategic business problems.
You are: A professional with an advertising background, seeking a position in brand management Your audience is: A Kraft marketing manager you have phoned
With five years’ experience in account management at Campbell Mithun, one of the largest regional ad agencies in the US, I am interested in a career in brand management. I have a background in consumer lifestyle market research, positioning, and consumer product launches, including the successful introduction of Purina Lite Paw Prints to the dog food market. I am currently president of the Carlson Marketing Network and I am focusing my studies in strategic management and marketing.
You are: An accountant going into finance
Your audience is: A recruiter from Medtronic
I am a finance professional with three years of experience in a Big Five public accounting firm, where I specialized in the medical device and healthcare industries. I developed expertise in complex financial modeling and working across functional areas to achieve goals. I am currently an MBA student in finance focused on working as a financial analyst in the medical device industry.
You are: A military professional transitioning into business in the private sector Your audience is: A recruiter from 3M
With a solid base of progressive experience in a large military organization, I am interested in working as an operations analyst in a manufacturing company that values strong analytical skills and the ability to work both independently and as a key member of a team. As an MBA student I have had Six Sigma training and emphases in operations and MIS. I am also serving as president of the Carlson School Operations Club.
You are: A corporate finance professional with an interest in investment banking Your audience is: A corporate recruiter from Lehman
I have more than 8 years of broad-based experience financing a wide variety of organizations. My greatest strength is identifying the strengths and weaknesses of business, and building the team necessary to design and deliver effective solutions to meet that client’s financial needs. My experience at Citigroup gave me a real grasp of the ways in which financial institutions operate, and I know how to get things done. Nothing gives me more pleasure than making profitable deals that benefit all the parties involved.
You are: A technical engineer with five years’ international experience, transitioning to a supply chain management position Your audience is: A networking contact who works in operations at Boeing I have four years experience as a sales and project engineer for General Electric's turbine division. I was most recently responsible for leading a cross-functional team of manufacturing, finance, systems, and admin representatives in the design of a Customer Relationship Management system, which is currently being...
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