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Review of Trends in Mobile by Google

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Review of Trends in Mobile by Google
The Mobile Playbook
Jason Spero
Head of Global Mobile Sales & Strategy

Google Confidential and Proprietary

1

WHY MOBILE
Google Confidential and Proprietary 2

Buzz around mobile advertising challenges

Google Confidential and Proprietary

3

Buzz around mobile monetization challenges

Google Confidential and Proprietary

4

Mobile integral to everyone’s lives
Mobile everywhere and growing
• Over 50% of Americans now own a smartphone1 • Globally, mobile devices will outnumber PCs next year2

Mobile now integral to our everyday lives

• 6 of 10 mobile users feel compelled to use their devices at least once an hour (1 in 7 every 10 minutes)3 • 7 of 10 mobile users have their phones next to their bed3 • 4 of 10 primetime TV viewers also consume content on phones and tablets while watching TV4

Google Confidential and Proprietary

5

Mobile peaks throughout the year
• During Superbowl, tv ad-related queries grew: • 200% from desktop • 2700% from mobile

• Olympics-related queries from mobile increased 10x within 1st week of games • 55% of Olympics queries in Japan from mobile

• 62% of restaurant-related queries on Valentine’s Day from mobile • In week leading up to Valentine’s, queries grew: • 142% from desktop • 359% from mobile
Google Confidential and Proprietary 6

Mobile momentum across Google
• In 2010, 1 in 10 queries from mobile • In 2011, 1 in 7 queries • In 2012, 1 in 4 queries • Mobile traffic tripled in past year • Mobile now accounts for 40% of total views

• Mobile now represents over 50% of sessions

Google Confidential and Proprietary

7

Japan’s mobile queries exceed desktop queries

Toda y

Google Confidential and Proprietary

8

WHY MOBILE
Google Confidential and Proprietary 9

INTRODUCTION

01 02 03 04 05

WIN MOMENTS THAT MATTER How does mobile change my value proposition? WIN MOMENTS THAT MATTER How does mobile impact our digital destinations? MAKE BETTER
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