review

This research paper will use intra-entity basis (within the company) and industry (differences between entities within the industrial product industry) analyses to examine the competitiveness of Choo Bee Metal Industries Berhad (CB). Ann Joo Resources Berhad (AJ) will be used for comparative studies.
It begins with the external environment analysis, followed by industry attractiveness (Porter’s Five Forces) and SWOT analysis. The main focus is evaluating CB from the accounting management perspective. It includes horizontal analysis, vertical analysis and ratio analysis. The horizontal and vertical analyses cover income statement, statement of financial position and cash flow. The ratio analysis will examine liquidity, solvency and profitability of the company.
In addition, the research will cover non-financial perspective which is Balanced Score Card.
Finally, the research will provide recommendations to improve and enhance the company’s overall operating efficiency and effectiveness.
This research paper will use intra-entity basis (within the company) and industry (differences between entities within the industrial product industry) analyses to examine the competitiveness of Choo Bee Metal Industries Berhad (CB). Ann Joo Resources Berhad (AJ) will be used for comparative studies.
It begins with the external environment analysis, followed by industry attractiveness (Porter’s Five Forces) and SWOT analysis. The main focus is evaluating CB from the accounting management perspective. It includes horizontal analysis, vertical analysis and ratio analysis. The horizontal and vertical analyses cover income statement, statement of financial position and cash flow. The ratio analysis will examine liquidity, solvency and profitability of the company.
In addition, the research will cover non-financial perspective which is Balanced Score Card.
Finally, the research will provide recommendations to improve and enhance the company’s overall operating efficiency