retailing projects
RETAILING
MINI-PROJECT:
Based on the Chapter 13: Store Layout and Design, visit your nearest medium to large sized retailing organization and comment on its store design, floor plan with special emphasis to circulation and visual communications. Also attach pictures of that organization (if possible) to support your answer (10 marks)
ASSIGNMENT 1:
Visit a local multiplex, food court, café etc with your friends. While relaxing and chilling out, observe and list the role it plays in a modern youth’s social life. (3 marks)
ASSIGNMENT 2: CASE STUDY
In recent years, “Hungry Kya” has become one of the largest food retailers in India. By 2009, “Hungry Kya” share of the organized Indian food market was 13.5%, made possible by its pan-India presence of nearly 350 outlets. In fact, Hungry Kya has also expanded to neighboring countries such as Bangladesh, Sri Lanka, Nepal, Thailand, with some of their stores. Also it has few stores in New Jersey, USA and Ontario, Canada, where a large number of the Indian Diaspora reside. A typical “Hungry Kya” store stocks about 10,000 kinds of food products and some additional offerings in the area of kitchen related utensils, cleaning agents and accessories. Its own private labelled products are an important part of their offerings account for nearly 60% of their sales. About 2500 new products suitable for the Indian taste and palate are being introduced year on year.
In contrast to this, retail behemoth, Vegetable Mandis have been a traditional phenomenon in India over centuries. These Vegetable Mandis provide an opportunity to small farmers to gain direct access to local customers. This in fact also creates a unique social milieu where housewives, domestic servants, and small vendors create a social ecosystem with almost fanatical gathering. The majority of vendors or stall holders at these Vegetable Mandis are mostly working out of home or are farm food producers
MINI-PROJECT:
Based on the Chapter 13: Store Layout and Design, visit your nearest medium to large sized retailing organization and comment on its store design, floor plan with special emphasis to circulation and visual communications. Also attach pictures of that organization (if possible) to support your answer (10 marks)
ASSIGNMENT 1:
Visit a local multiplex, food court, café etc with your friends. While relaxing and chilling out, observe and list the role it plays in a modern youth’s social life. (3 marks)
ASSIGNMENT 2: CASE STUDY
In recent years, “Hungry Kya” has become one of the largest food retailers in India. By 2009, “Hungry Kya” share of the organized Indian food market was 13.5%, made possible by its pan-India presence of nearly 350 outlets. In fact, Hungry Kya has also expanded to neighboring countries such as Bangladesh, Sri Lanka, Nepal, Thailand, with some of their stores. Also it has few stores in New Jersey, USA and Ontario, Canada, where a large number of the Indian Diaspora reside. A typical “Hungry Kya” store stocks about 10,000 kinds of food products and some additional offerings in the area of kitchen related utensils, cleaning agents and accessories. Its own private labelled products are an important part of their offerings account for nearly 60% of their sales. About 2500 new products suitable for the Indian taste and palate are being introduced year on year.
In contrast to this, retail behemoth, Vegetable Mandis have been a traditional phenomenon in India over centuries. These Vegetable Mandis provide an opportunity to small farmers to gain direct access to local customers. This in fact also creates a unique social milieu where housewives, domestic servants, and small vendors create a social ecosystem with almost fanatical gathering. The majority of vendors or stall holders at these Vegetable Mandis are mostly working out of home or are farm food producers