Retailing Environmental Analysis

Topics: Food, Technology, Food and Drug Administration Pages: 4 (1170 words) Published: August 26, 2013
IV. ENVIRONMENTAL ANALYSIS
A. POLITICAL
Food and Drugs Administration: On August 18, 2009, President Arroyo signed a new law strengthening the regulatory capacity of the Bureau of Food and Drugs (BFAD) to ensure the safety, quality, and efficacy of medicines and other health products in the country. Republic Act No. 9711 otherwise known as the Food and Drug Administration Act of 2009, also renames BFAD as the Food and Drug Administration (FDA) with improved administrative and technical capacity in the regulation of food, drugs, cosmetic, and device establishments and products. The new law also provides for the establishment of adequate testing laboratories, upgrading the agency’s equipment, augmentation of its human resources complement, and gives it authority to retain its income for its operations. The FDA will also have four new centers on the regulation and research of drugs, food, cosmetics and devices to ensure their safety, efficacy, and quality. These products will be regulated by the FDA in terms of importation, export, manufacturing, distribution, advertising, and marketing.

Food, Drug and Cosmetics Act: In 1963, Republic Act No. 3720 (RA 3720) or the "Food, Drug and Cosmetics Act" was enacted to ensure the safety and purity of foods, drugs and cosmetics made available to the public. Under the Food Act, the Food and Drugs Administration (FDA) was created under the DOH. Executive Order No. 175 (EO 175) later renamed the FDA as the Bureau of Food and Drug.

B. ECONOMIC

In today's global economy, many business owners feel that they must constantly expand their organizations in order to find success. If you are interested in reaching an international customer base by expanding your company, then you might want to consider the advantages that a reliable global expansion strategy could offer you.

One of the weaknesses of Chic-boy is that the company is lack of in depth planning and research in global expansion. The must overcome this to...
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