Retailing and Zara

Topics: Retailing, Point of sale, Electronic commerce Pages: 27 (7416 words) Published: October 28, 2014
IS3223 Zara Case Study
Zara: IT for Fast Fashion
Case Study Final Report

Group H:
Nah Zheng Xiang Philson

A0067379M

Tan Hong Chuan Julian

A0067407A

Wong Chih Yong

A0075128E

Tan Jian Yue

A0075054J

Ang Ruixian

U096845Y

Chia Joo Leng Jasmine

U097028B

Table of Contents
1.
  Zara Case Summary ............................................................ 5  
1.1.
  Company Background ...................................................... 5  
1.2.
  Business Model .............................................................. 5  
A.
  Speed and Decision Making ...................................................... 5  
B.
  Marketing, Merchandising, and Advertising ............................. 6  
C.
  Financials and Growth ............................................................ 6  

1.3.
  Operations ..................................................................... 6  
A.
  Order ..................................................................................... 6  
B.
  Fulfilment .............................................................................. 7  
C.
  Design and Manufacturing ...................................................... 7  

1.4.
  Information Technology (IT) ........................................... 7  
A.
  Approaches and Organization .................................................. 7  
B.
  La Coruna ............................................................................... 8  
C.
  Factories ................................................................................ 8  
D.
  Distribution Centers (DCs) ..................................................... 8  
E.
  Stores .................................................................................... 8  

1.5.
  Conclusion ..................................................................... 9  
2.
  Introduction ................................................................... 10  
2.1.
  Zara ............................................................................. 10  
3.
  Competitor ...................................................................... 10  
3.1.
  H&M ............................................................................. 10  
A.
  Design ................................................................................... 10  
B.
  Production ........................................................................... 11  
C.
  Distribution ......................................................................... 11  
D.
  Retail ................................................................................... 12  

2

4.
  Zara SCM Updates After the Case Study .......................... 12  
4.1.
  Retailer’s Work Process .............................................. 12  
4.2.
  Distribution Network and Center ................................. 13  
4.3.
  Inventory Management .................................................. 14  
5.
  Challenges ..................................................................... 15  
5.1.
  Limitation of Companywide Interconnectivity ................ 15  
5.2.
  Obsolescence and Limitation of Technologies Used ...... 16  
5.3.
  Limited Global Reach of Zara’s Online Store ................ 16  
6.
  Recommendations ............................................................. 17  
6.1.
  Mobile Enterprise Applications .................................... 17  
A.
  Benefits ................................................................................ 17  
(1)
  Improved Timeliness and Correctness of Data ...................................... 17  
(2)
  Improved employee responsiveness ........................................................ 18  ...

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