Retailing and Walmart
Sabah Skills & Technology Centre (SSTC)
INSEP Retail Management Batch 2
Case Study: Wal-Mart Entering Malaysia ( New Market Opportunities )
Prepared By : J.Kesol Matinggang
IC No : 840404-12-5283
Course Code : ECRM 101202
Prepared For : Mr. Machat Puthur Unnikrishnan
Due Date : December 3rd Monday
Table of Contents
a. Introduction of Company. b. Objective of Walmart. c. History of Establishment. d. Mission and Vision. e. Service Provided f. Internal Organization Environment * Target Market * Market Segmentation – Demographic * Potential Market Area * Store Format * SWOT Analysis g. Recommendation. h. Conclusion. i. Bibliography. j. Appendices
1.0 Introduction of Company
Walmart is the largest retail store in the US. It has over 3, 700 stores countrywide and many others internationally. Despite these positive results, there is a need for injection of new ideas in order to ensure that the retail giant sustains its position as a market leader.
2.0 Objective and Goals of Walmart
Walmart has always aimed at increasing sales through its friendly prices. This image has stuck with the company for a very long time. Not only is the company associated with low prices, but it has a variety of items under one roof. These qualities favor the rural clientele.
The company is driven by a commitment to business excellence. This is seen by the quality of care accorded to customers once they report to their retail stores. This is ensured by the participation of employees in this business goal. The company has cultivated a culture of perfection in that they always want to be on top.
The Company is driven by the pursuance of technological improvements. This is achieved through the use of new technologies in service delivery. Creativity and innovation is another business objective for the company. Through the efforts of their employees, the company aims at
INSEP Retail Management Batch 2
Case Study: Wal-Mart Entering Malaysia ( New Market Opportunities )
Prepared By : J.Kesol Matinggang
IC No : 840404-12-5283
Course Code : ECRM 101202
Prepared For : Mr. Machat Puthur Unnikrishnan
Due Date : December 3rd Monday
Table of Contents
a. Introduction of Company. b. Objective of Walmart. c. History of Establishment. d. Mission and Vision. e. Service Provided f. Internal Organization Environment * Target Market * Market Segmentation – Demographic * Potential Market Area * Store Format * SWOT Analysis g. Recommendation. h. Conclusion. i. Bibliography. j. Appendices
1.0 Introduction of Company
Walmart is the largest retail store in the US. It has over 3, 700 stores countrywide and many others internationally. Despite these positive results, there is a need for injection of new ideas in order to ensure that the retail giant sustains its position as a market leader.
2.0 Objective and Goals of Walmart
Walmart has always aimed at increasing sales through its friendly prices. This image has stuck with the company for a very long time. Not only is the company associated with low prices, but it has a variety of items under one roof. These qualities favor the rural clientele.
The company is driven by a commitment to business excellence. This is seen by the quality of care accorded to customers once they report to their retail stores. This is ensured by the participation of employees in this business goal. The company has cultivated a culture of perfection in that they always want to be on top.
The Company is driven by the pursuance of technological improvements. This is achieved through the use of new technologies in service delivery. Creativity and innovation is another business objective for the company. Through the efforts of their employees, the company aims at
Bibliography: C. Fishman, “The Wal-Mart You Don’t Know,” Fast Company, December 19, 2007.