Case 1: Retail Development Comes To Hattiesburg, Mississippi
Hattiesburg-a small town full made up of university students mostly has been losing its customers to nearby large towns and cities such as Mobile, New Orleans and Biloxi. However, the new mall Turtle Creek Mall is expected to lure back the crowd inside the town. This huge center has many big-box retailers such as Bed, Bath and Beyond, Old Navy etc. it is expected that the new retail facilities will increase retail square footage by 30 percent. Also Target’s introduction has also increased the economic development of the city. The city’s expanding roads, and the conversion of a K-mart, a new 14-screen movie theater and a new Best Buy have all contributed to the increased retail development of Hattiesburg.
Hattiesburg has a sound economic base and a young population. It has the state’s largest university with a population of 15,000 plus students. The city also has a diversified economic base due to a university, industrial base and healthcare facilities. The major objective of the new mall is to influence the purchasing behavior of the residents. The loss of shoppers is due to excellent roads and connecting highways. However, the introduction of new giant retailers is expected to turn around the trend. The introduction of the new mall is seen as a win-win situation for the retailers situated at Hattiesburg. Case2: Small Chains, Big Store Location Tactics:
Large retailers prefer perfect store locations, whereas smaller retailers seek out lower-quality cheaper locations. This case examines the location strategy of two such retailers. Wireless Toyz looks out for corner locations at busy intersections. They look out for the middle-class areas, blue-collar neighborhoods that have a minimum population of 50,000 people with in the trade area. Wireless Toyz acquires locations that need renovation and are completely useless to look at, for example former gas stations.
Wireless Toyz leases out