retailing

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Retailing

Table of Contents
Introduction 4
Company Information 4
Comparison and Contrast of Tesco and Sainsbury’s Performance 5
Store Format 5
Store Format of Tesco and Sainsbury’s 7 7
Store Design of Tesco and Sainsbury’s 10 10
Advertising/Promotion of Tesco and Sainsbury’s 13 13
Customer Segmentation of Tesco and Sainsbury’s 16
Multi-Channel Platforms of Tesco and Sainsbury’s 18
Multi-Channel Marketing of Tesco and Sainsbury’s 18 18
Problems Faced By Tesco And Sainsbury’s 20
Recommendations for Success 21
Conclusion 21
References 22

Introduction

In the modern day scenario, the continuous change within the business structure is greatly influencing the worldwide marketplace in terms of grocery retail segment (Tesco, 2012). This statement can be further explained, as the changing structure mainly includes the dominance of trading and retailing firms (Wrigley, 2010). With reference to the international market scenario, grocery retailers have appeared as one of the dominant players within the food chain that includes the major part of the world. Dynamic economic conditions have compelled the leading retailers to re-evaluate the strategies related to the marketing channels. The varied altering trends in grocery retailing have created various opportunities for the suppliers and the manufacturers. With reference to the competitive market scenario, the retailers have enforced certain strategies and advanced plans as regards to the consumers’ behaviour (Memedovic, 2010).

Company Information

Tesco is considered to be the one of the biggest retailers in the global perspective. In the year 1997, it had established itself as the one of the prominent and trusted names in the field of grocery retail. Tesco represents the largest online grocery business; it targets its customers on the basis of purchase behaviour. The opportunities provided by Tesco within the websites facilitate to meet the requirement of its target

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