Retail Management
Outline UAI marketing study
TITLE PAGE SAMPLE: 10 LINES DOWN from 1” top margin
MARKETING RESEARCH – PRODUCT OR SERVICE NAME (center ALL CAPS)
15 blank lines down
In partial fulfillment (center)
For the requirements of
Marketing research
15 blank lines down
Submitted to (center)
Assistant Prof. Iluminada Vivien R. Domingo, DBA
(Date of submission )
15 blank lines down
Submitted by
Type your full names, first name first
Year and section
VERTICALLY CENTER ALL LINES FROM TOP DOWN BOTTOM PAGE
SAMPLE 1 TITLE: Marketing Research – Panasonic Mobile Phone
Table of contents
Introduction
Corporate Profile
Executive Summary
Research Method and Procedures
Data Analysis and Findings SWOT analysis Industry Analysis Threat of New Entrants Bargaining Power of Buyer Bargaining power o supplier Threat of substitutes Competitive rivalry between existing
UAI Study Results Exhibit 1 Top Mobile phones that first come to the mind of buyers Exhibit 2 Source of awareness for the first mentioned brands Exhibit 3 Mobile phone brand advertisement that have been seen, heard, read in the past six months Exhibit 4 Pie graph of mobile phone users and non users Exhibit 5 Reasons of people for not having a cell phone Exhibit 6 frequently used types of mobile phone Exhibit 7 Purposes of people in using their cell phone Exhibit 8 Preferred size of mobile phone Exhibit 9 Frequently used mobile phone Exhibit 10 Frequent place of purchase Exhibit 11 Frequent products bought to go along with the cp Exhibit 12 Top brands that a buyer wishes to purchase Exhibit 13 Top qualities that buyers are looking for Exhibit 14 Brand switching / brand loyalty Exhibit 15 How important a certain quality id to a buyer Exhibit 16 Rating of cell phone brand in different attributes Exhibit 17 Percentage of cp users and non users accdg to diff. Demographic categories Exhibit
TITLE PAGE SAMPLE: 10 LINES DOWN from 1” top margin
MARKETING RESEARCH – PRODUCT OR SERVICE NAME (center ALL CAPS)
15 blank lines down
In partial fulfillment (center)
For the requirements of
Marketing research
15 blank lines down
Submitted to (center)
Assistant Prof. Iluminada Vivien R. Domingo, DBA
(Date of submission )
15 blank lines down
Submitted by
Type your full names, first name first
Year and section
VERTICALLY CENTER ALL LINES FROM TOP DOWN BOTTOM PAGE
SAMPLE 1 TITLE: Marketing Research – Panasonic Mobile Phone
Table of contents
Introduction
Corporate Profile
Executive Summary
Research Method and Procedures
Data Analysis and Findings SWOT analysis Industry Analysis Threat of New Entrants Bargaining Power of Buyer Bargaining power o supplier Threat of substitutes Competitive rivalry between existing
UAI Study Results Exhibit 1 Top Mobile phones that first come to the mind of buyers Exhibit 2 Source of awareness for the first mentioned brands Exhibit 3 Mobile phone brand advertisement that have been seen, heard, read in the past six months Exhibit 4 Pie graph of mobile phone users and non users Exhibit 5 Reasons of people for not having a cell phone Exhibit 6 frequently used types of mobile phone Exhibit 7 Purposes of people in using their cell phone Exhibit 8 Preferred size of mobile phone Exhibit 9 Frequently used mobile phone Exhibit 10 Frequent place of purchase Exhibit 11 Frequent products bought to go along with the cp Exhibit 12 Top brands that a buyer wishes to purchase Exhibit 13 Top qualities that buyers are looking for Exhibit 14 Brand switching / brand loyalty Exhibit 15 How important a certain quality id to a buyer Exhibit 16 Rating of cell phone brand in different attributes Exhibit 17 Percentage of cp users and non users accdg to diff. Demographic categories Exhibit