Retail Instructor
Retail and Merchandising Project I
A) Choose Store
a. BestBuy
b. Walmart
c. Wendy’s
d. Target
e. Costco
f. Macy’s
g. Starbucks
B) What type of store is it?
a. Discount Store
b. General Store
c. Convenient Store
d. Mom& Pop Store
e. Supermarket
f. Wholesale Store
g. Department Store
C) History of store
a. When did it originate
b. CEO
c. Marketing Plan
d. Demographics
D) What products do they sell
a. Food
b. Medical
c. Home Necessities
d. Consumer Electronics
e. Clothing
f. Books
g. Appliances
E) Where are they manufactured
a. In another country (Foreign)
b. In the U.S. (Domestic)
F) Prices
a. Discounted
b. Wholesale
c. High/Low
G) Advertising
a. Newspaper
b. T.V.
c. Radio
d. Social Media
e. Bulletin Boards
f. Word of Mouth
H) How do you rate the store and would you recommend it? Why or why not? Table Of Contents
1. Concepts in Retail and Merchandising Introduction 3
2. Understanding Concept Terms and Phrases 4
3. Roles and Responsibilities Of Retail Employees 18
4. Organizational Roles for Levels of Management. 20
5. Responsibilities of a Retail Cashier 23
6. Work Conditions and Environment of Retail Services 25
7. Types of Retail Establishments 26
8. Understanding Relationship of Retail Trades to the Local Economy 28
1. Concepts in Retail and Merchandising Introduction
All businesses that sell goods and services to customers are defined as Retailers. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from suppliers or distributers directly or through a wholesale then re-sells smaller quantities to the customer at a markup/profit. Retailing can be done in either fixed locations like stores or markets, door to door or by delivery. The term “retailer” is also applied where a service provider accommodates the needs of a large number of shoppers.
1.1. Job Outlook
1.1.1. Employment of retail sales workers is
A) Choose Store
a. BestBuy
b. Walmart
c. Wendy’s
d. Target
e. Costco
f. Macy’s
g. Starbucks
B) What type of store is it?
a. Discount Store
b. General Store
c. Convenient Store
d. Mom& Pop Store
e. Supermarket
f. Wholesale Store
g. Department Store
C) History of store
a. When did it originate
b. CEO
c. Marketing Plan
d. Demographics
D) What products do they sell
a. Food
b. Medical
c. Home Necessities
d. Consumer Electronics
e. Clothing
f. Books
g. Appliances
E) Where are they manufactured
a. In another country (Foreign)
b. In the U.S. (Domestic)
F) Prices
a. Discounted
b. Wholesale
c. High/Low
G) Advertising
a. Newspaper
b. T.V.
c. Radio
d. Social Media
e. Bulletin Boards
f. Word of Mouth
H) How do you rate the store and would you recommend it? Why or why not? Table Of Contents
1. Concepts in Retail and Merchandising Introduction 3
2. Understanding Concept Terms and Phrases 4
3. Roles and Responsibilities Of Retail Employees 18
4. Organizational Roles for Levels of Management. 20
5. Responsibilities of a Retail Cashier 23
6. Work Conditions and Environment of Retail Services 25
7. Types of Retail Establishments 26
8. Understanding Relationship of Retail Trades to the Local Economy 28
1. Concepts in Retail and Merchandising Introduction
All businesses that sell goods and services to customers are defined as Retailers. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from suppliers or distributers directly or through a wholesale then re-sells smaller quantities to the customer at a markup/profit. Retailing can be done in either fixed locations like stores or markets, door to door or by delivery. The term “retailer” is also applied where a service provider accommodates the needs of a large number of shoppers.
1.1. Job Outlook
1.1.1. Employment of retail sales workers is