RETAIL INDUSTRY IN INDIA
(PAPER NO. -- XXXVII)
OBJECTIVE OF PROJECT
1. To study the format of Retail Industry in India and its scope for growth and development. 2. To understand the Need and Importance for development of the Logistics Sector in India to supplement the growth of the Organized Retail Sector in India. 3. To assess and examine the current retail scenario in India and its future prospects. 4. To closely observe that how the major Indian Retailers perform for increasing the growth of Indian Retail Industry. 5. To suggest measures for the development of Retail Industry in India.
Methodology adopted for this report is analytical, descriptive and comparative. Conducted a review of literature on retail industry in India and how technology has enabled the retail industry to perform on various parameters. During the literature review detailed study is firstly proposed about the meaning of retail and retail market. Then did a literature survey about the organized and unorganized retail sector in India, the different players in the market and how they are performing. Then proceeded to study the scenario of Indian Retail Industry and the recent trends in retailing. After that analyzed the challenges and opportunities in Indian Retail Industry and finally summarized the project with some suggestions.
This project provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It explores the role of the Government of India in the industry’s growth and the need for further reforms. In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. The project includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, recent trends, and opportunities and challenges. This paper concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights the challenges faced by the industry in near future.
TABLE OF CONTENTS
What is Retail?
Evolution of Indian Retail
Structure of Indian retail
Definition of retail
Division of Retail Industry
Corporate initiative in rural retailing
The Indian Retail Scene
Strategies, Trends and opportunity
Growth of Retail Sector in India
Retailing Format in India
Government Initiative and Policies
Major Indian Retailers
Retail sales in India
Challenges and Opportunities
MEANING OF RETAIL
Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public. Shops may be on residential streets, streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only....
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