Retail in India
A PROJECT REPORT
ON
“LOCATIONAL STRATEGIES OF BIG BAZAAR”
MASTER OF BUSINESS ADMINISTRATION
Introduction to the Topic:
Being in the right location is a key ingredient in a business's success. Locational Strategies is a results-oriented retail real estate consulting firm providing retailers, investors, shopping center managers and institutions with fact-based, decision-making research. If a company selects the right location, it may have adequate access to customers, workers, transportation, materials, and so on. Consequently, location often plays a significant role in a company's profit and overall success. A location strategy is a plan for obtaining the optimal location for a company by identifying company needs and objectives, and searching for locations with offerings that are compatible with these needs and objectives. Generally, this means the firm will attempt to maximize opportunity while minimizing costs and risks.
A company's location strategy should confirm with, and be part of, its overall corporate strategy. Hence, if a company strives to become a global leader in retail chain, for example, it must consider establishing warehouses in regions that are consistent with its strategy and that are optimally located to serve its global customers. A company's executives and managers often develop location strategies, but they may select consultants (or economic development groups) to undertake the task of developing a location strategy, or at least to assist in the process, especially if they have little experience in selecting locations.
While research is often associated with identifying new opportunities, it is also a powerful and effective tool in the area of asset preservation. Shopping center managers benefit from proactively using research to solicit and maintain tenants, support valuation and set capital priorities. Retailers make better staffing and consolidation decisions with research. Investors and institutions
ON
“LOCATIONAL STRATEGIES OF BIG BAZAAR”
MASTER OF BUSINESS ADMINISTRATION
Introduction to the Topic:
Being in the right location is a key ingredient in a business's success. Locational Strategies is a results-oriented retail real estate consulting firm providing retailers, investors, shopping center managers and institutions with fact-based, decision-making research. If a company selects the right location, it may have adequate access to customers, workers, transportation, materials, and so on. Consequently, location often plays a significant role in a company's profit and overall success. A location strategy is a plan for obtaining the optimal location for a company by identifying company needs and objectives, and searching for locations with offerings that are compatible with these needs and objectives. Generally, this means the firm will attempt to maximize opportunity while minimizing costs and risks.
A company's location strategy should confirm with, and be part of, its overall corporate strategy. Hence, if a company strives to become a global leader in retail chain, for example, it must consider establishing warehouses in regions that are consistent with its strategy and that are optimally located to serve its global customers. A company's executives and managers often develop location strategies, but they may select consultants (or economic development groups) to undertake the task of developing a location strategy, or at least to assist in the process, especially if they have little experience in selecting locations.
While research is often associated with identifying new opportunities, it is also a powerful and effective tool in the area of asset preservation. Shopping center managers benefit from proactively using research to solicit and maintain tenants, support valuation and set capital priorities. Retailers make better staffing and consolidation decisions with research. Investors and institutions