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SUMMER TRAINING REPORT

COMPARATIVE ANALYSIS OF LOANS OFFERED BY PUNJAB STATE COOPERATIVE BANK WITH THAT OF TWO PRIVATE SECTOR BANKS (AXISAND HDFC) AND THE EFFECT OF MARKETING

In partial fulfilment of the requirement for the award of the Degree of Master of Business Administration (2012-14)

Submitted By:-
AKHIL AWASTHI
MBA RETAIL MANAGEMENT
ROLL NO: 15003

UNIVERSITY INSTITUTE OF APPLIED AND MANAGEMENT SCIENCES, PUNJAB UNIVERSITY, CHANDIGARH

ACKNOWLEDGEMENT
I would like to take this opportunity to express my gratitude to all those people who have been instrumental in successful completion of this Project Report. Apart from my efforts, the success of my Report depends largely on the encouragement and guide of many others.
The last one and a half month with PUNJAB STATE COOPERATIVE BANK, Chandigarh has been full of learning. So, I hereby thank Mr. Madan Lal Sharma for assigning me such a project to work upon in ING Bank. His continuous support and guidance helped me to complete this project well.
I am also grateful to my guides at University Institute of Applied Management sciences, who undertook to act as my mentor for guiding and correcting various mistakes of mine.
I am very thankful to the respondents for their kind cooperation and help and sharing their precious time. It is only because of their truthful replies that this Project Report has been successful. Apart from this, I am also thankful to my family and friends for their continuous moral support throughout this project.

ABSTRACT
This project is about comparing the loans offered by three banks out of which two are private sector i.e. AXIS and HDFC bank and one public sector bank i.e. Punjab State Cooperative Bank. All of these banks have different kinds of loans which they provide to their customers and thus are in competition with each other for market share.
Different banks adopt different marketing strategies so as to attract the customers

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