retail audit for best buy
A retail analysis of the Best Buy location in Fullerton, CA was completed on April 12, 2013. The analysis evaluated the store’s appearance including fixtures, promotional materials, layout, and merchandising. Best Buy is an electronics retailer and its Fullerton store is located in a secondary business district on the cross streets of Orangethorpe Avenue and Harbor Boulevard. The Fullerton Best Buy location is the corner store in a busy shopping center. Some of the stores nearby are Factory 2 U, The Coffee Bean and Tea Leaf, Rubio’s Baja Fresh, and Burlington Coat Factory.
Appearance
The well-known Blue and Yellow colors of Best Buy can be seen from down the block, drawing the consumer to its location. The structure is on a corner lot facing the busy street and in the same vicinity as multiple shopping centers that contain a variety of retailers, restaurants and services. The shopping center of orangethorpe and harbor is an all-around convenient location for customers when needing to do errands, or any shopping in general. Parking isn’t an issue as the location is on the far end corner lot from the other major retail stores, which makes it a suitable location for Best Buy customers. As you walk in through the sliding glass doors, you can visually see the full layout of the store. It has an open floor plan designed to allow accessibility to any part of the store. Overall the store uses a clean, well-organized layout, design and visual merchandising strategy.
Best Buy’s target marketing strategy is designed to appeal to small business owners, tech savvy middle class consumers and young entertainment enthusiasts. They also generally appeal to men, seen from the all-male employees to the masculine colors used throughout the layout. The stores, layout seems to be designed for their targeted consumers by focusing more on their broad selection of name brand products. The stores lighting, fixtures, colors and the quiet open spaced feel sets an overall
Appearance
The well-known Blue and Yellow colors of Best Buy can be seen from down the block, drawing the consumer to its location. The structure is on a corner lot facing the busy street and in the same vicinity as multiple shopping centers that contain a variety of retailers, restaurants and services. The shopping center of orangethorpe and harbor is an all-around convenient location for customers when needing to do errands, or any shopping in general. Parking isn’t an issue as the location is on the far end corner lot from the other major retail stores, which makes it a suitable location for Best Buy customers. As you walk in through the sliding glass doors, you can visually see the full layout of the store. It has an open floor plan designed to allow accessibility to any part of the store. Overall the store uses a clean, well-organized layout, design and visual merchandising strategy.
Best Buy’s target marketing strategy is designed to appeal to small business owners, tech savvy middle class consumers and young entertainment enthusiasts. They also generally appeal to men, seen from the all-male employees to the masculine colors used throughout the layout. The stores, layout seems to be designed for their targeted consumers by focusing more on their broad selection of name brand products. The stores lighting, fixtures, colors and the quiet open spaced feel sets an overall