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Retail
INDUSTRY INSIGHTS

PRESENTS:

Shaping Retail: The Use of Virtual Store Simulations in Marketing Research and Beyond

A supplement to Shopper Marketing

TABLE OF CONTENTS
Executive Summary .............................................................................................................................................................3 Introduction ...........................................................................................................................................................................3 The Role of Virtual Research .............................................................................................................................................4 Primary Benefits ....................................................................................................................................................................7 User Profile: Kimberly-Clark ..............................................................................................................................................8 Potential Obstacles ..............................................................................................................................................................9 Finding Validation ................................................................................................................................................................9 Applications Beyond Research ..................................................................................................................................... 10 Virtual Reality Checklist................................................................................................................................................... 11 Comparison of Virtual Store Simulation Providers ................................................................................................ 12 Levels of Reality
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