Resume Ajay

Topics: Marketing, Marketing plan, Business intelligence Pages: 17 (4219 words) Published: October 12, 2010

Flat no.: 4, SBI Apartments, Sector 46, Faridabad -122001. (Haryana) – INDIA.

Mobile: +91 (0) 9313334808 &
+91 (0) 7827512880 (resi.) Email: &

Projects Blog:

Objective: To be a part of a challenging work environment at senior managerial position for promoting Digital & Direct & Social Media Marketing solutions to Global corporations


❑ 12+ years experience in Marketing, Operations and Project management ❑ Extensive exposure of Interactive/online solutions, Social Media Marketing, Direct Marketing, Business Intelligence, Business Analytics, data-warehousing, e-learning, e-Business, CRM, ERP, Search engine optimization, online marketing etc. ❑ Good communications & Good Interpersonal skills

❑ Excellent reasoning and analytical ability
❑ Strong Team handling and motivating skills
❑ Having valid B1/B2 visa for business visits in USA till January 2016

Professional experience:

Senior Account Director- (Digital Marketing) at MRM Worldwide (, New Delhi – A division of McCann Worldgroup - World’s leading Marketing communications group part of Inter Public Group (IPG). ( From (1st June 2009- Till Date)

Key Responsibilities at MRM Worldwide, New Delhi:
• Online Marketing Strategy, maintenance of Online assets and Digital marketing Planning for key business accounts • Business Octane, VeriSign, Lufthansa, Seagate, Videocon Mobiles, Cycle Brand, MyCard (Loyalty Mine) and Hero Honda • Identification and pitching in for new businesses for MRM Worldwide, (New Delhi, Mumbai and Bangalore) in the area of digital, direct and social media marketing. • Key successes – Business Octane, Videocon Mobiles, Seagate, Cycle Brand Agarbatti, Airtel, Tech Mahindra, Perkins Elmer, Tetra Pak, Kohler etc. • Client’s relationship management and handling of key accounts from digital marketing perspective • VeriSign

• Tetra Pak
• Cycle Brand
• Videocon Mobiles
• Business Octane
• Seagate
• Creating Digital Marketing Strategy presentations, Doing Benchmark analysis for web development projects and creation of the proposed website architecture on the basis the client’s brief • The other main KRA is to work with other MRM/ McCann/ McCann Healthcare accounts to work out Digital Marketing strategy/Social Media Strategy/ SEO/SEM Strategy to promote brands • Meeting with brand marketers, marketing heads and CXOs for the presentation of the above. • Helping and supervising the end to end planning and execution of the Online Marketing Campaigns of the clients- which includes Search Engine Optimization, Search Engine Marketing, Display banners Campaign, Social Media marketing Campaign etc. • Briefing the online portals, basis the client’s budget and brief, and building an Online media Plans for client’s approvals • Supervising the Digital and IT team for the delivery of digital projects across clients and brands.

Account Director-Interactive (Online/web solutions) at OgilvyOne Worldwide – A division of Ogilvy & Mather Advertising ( ) World’s leading communications group part of NY, USA based WPP group. ( From (15th May 2007- 30th May 2009)

Ogilvy Interactive is world’s leader in interactive solutions in a recent research conducted by Forrester group. • Identification and closure of new businesses for OgilvyOne Worldwide for digital and direct marketing solutions in New Delhi office • Involved in creating Digital marketing and Direct Marking strategy presentation across industry verticals and presenting the same to the CXO levels • Participating in 360 degree new business...

References: Available on request
Overseas travel experience:
United Kingdom (Work Permit)
Ajay Chhabra
Place: New Delhi.
Mobile: +91 (0) 9313334808
+91 (0) 7827512880
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